Conversion science is the study and practice of getting website visitors to perform an action on a merchant site. Common activities include clicking a link, filling out a form, downloading a file, subscribing to a list, adding to cart, and eventually transacting a purchase.
You're a one-person team. You do everything for your online store. You handle manufacturing, logistics, fulfillment, your sales and marketing efforts, and, oh yeah, you do all the design because you don't have a graphic designer on your payroll. (Ahem, correction: You have one, and it's you).
You've dabbled in Adobe Photoshop, but you find it intimidating, and kind of expensive for what you need it for.
What do you do?
Probably look for free tools to start, but where do you find the right ones?
OK, it doesn't just kind of suck. It sucks big time. Did you know that according to Shopify, out of every 10 customers that add a product to cart, 7 will abandon the purchase?!
The thing about cart abandonment, however, is that it's the lowest hanging fruit — these shoppers have demonstrated high intent to purchase, and they just haven't followed through with the transaction yet.
So as a store owner, you need every tactic in your toolkit to farm these sales opportunities.