The Implementer: Build And Implement Your Full Holiday Campaign With Weekly Group Coaching

*$475 per month for 4 months. You will be automatically billed every 30 days. Cancel any time.

Our most comprehensive course yet to help you build and implement your holiday campaign, including weekly group check-ins with our instructors. We'll show you how to come up with an enticing offer, optimize your product pages for conversions, and we'll share our proven, sales-generating Facebook ad and email templates. 

We've brought together an all-star team of eCommerce practitioners to help you plan your full holiday sales campaign with this live online course.

You'll be ready for Black Friday / Cyber Monday, Christmas, Boxing Day, and 2021!


  • Access to the Merchant Mastery Portal.
  • Six video training sessions.
  • Weekly group coaching beginning October 1.
  • High-performing templates and worksheets for your automated email series, campaign offers, and Facebook ads.


  • October 1, 8, 15, 29
  • November 5, 12, 19, 26
  • December 3, 10, 17


Module 1

  • Social Lite CEO and Founder, Scott Cunningham, covers dozens of different offer strategies you can implement during the holiday season to convert more first-time buyers and increase the average order value (and overall lifetime value) of existing customers. 

Module 2

  • Social Lite's Director of Strategy, Dan Jordan, shares the different strategies you can use to optimize your conversion rate and landing / product pages to get more sales.

Module 3

  • What would your holiday campaign be without emails? Social Lite's Director of Marketing, Ivana Radojevic, will show you the must-have email campaigns you need to be running and will share templates for each. 

Module 4

  • Social Lite's Managing Director, Simon Trafford, shares our proven Facebook ad strategies to help you warm up your audiences before the holidays so you have primed potential buyers in time for your holiday sales.

Module 5

  • With just over 30 days to go, Scott and Dan will show you what offers you need to focus on to ramp up your efforts and how to best present these offers online.

Module 6

  • Ivana and Simon will show you which emails you should be sending over the next 30 days leading up to BFCM, and where to focus your ad dollars in these last weeks.

*You'll receive instructions on how to access the course via email. 

**Ad spend is not included in the listed price. In order to implement the strategies discussed during the course, you will need to budget for additional ad spend.

***$475 per month for 4 months. You will be automatically billed every 30 days. Cancel any time.

Customer Reviews

Based on 2 reviews
Joshua Smith
So very helpful

I wasn't totally sure about the Merchant Mastery course as there are so many courses online from "experts" that just repackage basic info you could find online.

This course has been absolutely jammed full of incredible info and resources. It is structured well by layering in aspects week after week that build off of elements from the previous week. The instructors are easy to follow, knowledgable and there when you need help. It has been an incredible boost to me building a solid understanding of digital marketing and a marketing strategy that fits my business. 10/10 recommend Merchant Mastery

Mark Wieder
Highly Recommended!!

I've learned so much from the Merchant Mastery program. I'm not sure what I'd do without the help.