The Last Minuter: Build Your 30-Day BFCM Campaign

With just over 30 days to go, this is your last chance to launch your BFCM strategy using our proven strategies and templates. 


  • Access to the Merchant Mastery Portal.
  • Two 2-hour live training sessions.
  • One follow-up group coaching session on November 10.

  • High-performing templates and worksheets for your automated email series, campaign offers, and Facebook ads.
  • Session recordings you can replay and watch again at your own pace.


  • Session 1: October 20 at 3pm - 5pm MST
  • Session 2: October 22 at 3pm - 5pm MST


  • November 10 at 3pm MST


Session 1

  • Part I: Social Lite CEO and Founder, Scott Cunningham, covers dozens of different offer strategies you can implement during the holiday season to convert more first-time buyers and increase the average order value (and overall lifetime value) of existing customers. 
  • Part II: Social Lite's Director of Strategy, Dan Jordan, shares the different strategies you can use to optimize your conversion rate and landing / product pages to get more sales.

Session 2

  • Part III: What would your holiday campaign be without emails? Social Lite's Director of Marketing, Ivana Radojevic, will show you the must-have email campaigns you need to be running and will share templates for each. 
  • Part IV: Social Lite's Managing Director, Simon Trafford, shares our proven Facebook ad strategies to help you warm up your audiences before the holidays so you have primed potential buyers in time for your holiday sales.

*This is not a one-on-one course. You'll receive instructions on how to access the course via email. 

**Ad spend is not included in the listed price. In order to implement the strategies discussed during the course, you will need to budget for additional ad spend.