The Complete Black Friday Blueprint Generated $50M in Sales for Our Agency Clients

How Shopify Store Owners Are Preparing for Their Biggest Black Friday Ever Without Slashing Margins or Competing in the "Race to the Bottom"

Get The Proven "Paint-by-Numbers" System That Tells You Exactly What to Do To Celebrate Your Biggest BFCM Ever

→ GET INSTANT ACCESS FOR JUST $27 ←


The countdown to Black Friday is on...

And right now, while you're reading this, the most successful Shopify store owners are already executing the final phases of their Black Friday master plans.


They started 4-6 weeks ago.


They've already built their VIP lists…

Tested their offers…

Optimized their stores for surge traffic...

Created their promotional calendar…


All while you're still wondering what strategy to use.


Here's what's really happening: If you haven’t started working on a solid BFCM campaign plan, you're not just missing revenue...


You're proving everyone who doubted you was right.


Because while your competitors are about to post their biggest success stories yet, you'll be joining the thousands of store owners who will:


❌ Desperately cut prices just to get some sales rolling in

❌ Watch bigger stores crush it while you fight for scraps

❌ Miss the momentum that could finally take you to the next level of growth

❌ Stay stuck in the same income bracket while others break through


The stores that explode this Black Friday aren't more talented. They don't have secret connections. They're not working 20-hour days.


They have a proven plan.


And if you don't get that plan soon, you'll spend December looking at your "okay" results while your Facebook feed fills up with other entrepreneurs celebrating their breakthrough months.


The good news?


The difference between store owners who break through and those who stay stuck isn't talent or luck.


It's having the courage to follow a system that actually works.

Hi! We're Scott, Kurian, and Simon...


Over the past 13 years, our award-winning e-commerce agency has helped 4,200+ merchants to get their stores bringing in sales every single day.


But our specialty is Black Friday.


We've generated over $50 million in BFCM sales for our clients using a systematic approach that has nothing to do with racing to the bottom on price.


Last year alone, our client:


  • Chris generated £7,400 during BFCM weekend (1,255% increase from £546 the previous year) and hit his first ever £30k month

  • Sam crushed his $150k November target with $148k in sales - a 311% increase from $36k the previous November

  • Elizabeth & Francesca exceeded their $250k November goal with $286k in sales (430% growth from $54k last year)


While their competitors slashed margins with desperate 50% off sales, our clients used value-stacking strategies that actually INCREASED their average order values during BFCM.

Scott Cunningham is an award-winning ecommerce sales expert, entrepreneur, instructor, and speaker who has helped thousands of brands master their sales positioning with his OFFER HARMONICS framework — orchestrating the perfect offer at each stage of the buyer journey.


Kurian Tharakan is a 27-year veteran of the sales and marketing industry. He has worked with hundreds of online retailers to sharpen their online presence and improve sales results.


Simon Trafford is a veteran of the eCommerce industry and taught the first-ever course offered on Merchant Mastery. He's worked on hundreds of Shopify stores and scaled merchants from small mom-and-pop shops to multi-million dollar companies.

Why Most BFCM Strategies Don’t Work for Small Stores


You've probably noticed that most BFCM advice falls into two categories:


Category 1: "Just offer bigger discounts"

(Translation: Destroy your margins and train customers to only buy when you're practically giving products away)


Category 2: "Copy what the big brands do"

(Translation: Try to compete with million-dollar budgets using strategies that only work at a massive scale)


Both approaches are designed for stores already doing $50K+ months.


So when you're a small store trying to compete with 50% off sitewide sales, you're essentially paying people to buy from you and disappear forever.


Here's what actually works:


The most successful small stores don't try to out-discount the competition. They out-VALUE them.


Instead of racing to the bottom with price cuts, they create irresistible offer combinations that actually INCREASE their average order value…


While making customers feel like they're getting an incredible deal.


Something that makes them feel smart, not cheap.


And that requires a completely different approach than what most "experts" teach.

Introducing the BFCM Master Playbook: 


The Exact Step-by-Step Playbook for Celebrating Your Biggest Month Of All Time This November

For the past 13 years, our agency has used a systematic, step-by-step approach that's generated millions in profitable BFCM sales for our clients.


This proven, paint-by-numbers system tells you exactly what to do, when to do it, and how to do it in the countdown to BFCM.


You'll know exactly which offers to create (and which ones will destroy your margins).

 

You'll have the precise email sequences that turn cold subscribers into eager buyers. 


And you'll get the store optimization checklist that handles surge traffic without losing conversions.


This systematic approach helped our agency clients break revenue records while maintaining healthy profit margins – even when competing against stores with million-dollar budgets.


We also made sure that any store owner could follow, regardless of experience level or budget size.


In other words…


No more copying random tactics from competitors and hoping they work for your store…


Or scrambling at the last minute because you didn't know what needed to be done when.


Just open the playbook, follow the action items, and implement the proven templates.

So Here's Everything You'll Get in the BFCM Master Playbook:

  • The Complete BFCM Preparation System

    Our step-by-step roadmap that walks you through exactly what to do each week leading up to Black Friday – with clear action items that build momentum toward your biggest month ever.

What Others Say About Our Black Friday And Cyber Monday Strategies:

Limited, Fast-Action Bonuses Worth $591

(Yours FREE Today)

Since we want to make this as "plug-and-play" as possible, the first 500 buyers will also get access to: 


BONUS #1: The BFCM Creative Arsenal ($197 Value)


  • Ready-to-Use Ad/Email Templates: Proven ad/email creatives - just add your products and launch

  • Pop-Up & Banner Templates: Conversion-optimized website banners, exit-intent pop-ups, and announcement bars that drive urgency


BONUS #2: The Million-Dollar Swipe File Collection ($97 Value)


  • Landing Page Vault: 47+ high-converting Black Friday landing pages from brands like Apple, Nike, Sephora, and other industry leaders

  • Email Campaign Library: Complete BFCM email sequences from top-performing stores

  • Ad Creative Database: 35+ winning Facebook and Instagram ads across 15+ industries 


BONUS #3: 54 Proven E-commerce Offers Beyond Basic Discounts ($297 Value)


  • Value-stacking formulas that maintain profit margins while feeling incredible to customers

  • Psychological pricing strategies that increase perceived value without cutting prices

  • Seasonal positioning frameworks for creating urgency without desperation

  • The exact offer types that convert 3X better than simple percentage discounts


Total Value: $991 – yours free, if you act today.


→ GET THE PLAYBOOK PLUS ALL FAST-ACTION BONUSES NOW! ←

Why We’re Releasing This Now  

(And Why It's Only $27)


You might be wondering why we’re releasing our internal agency playbook for just $27 when we charge clients thousands for BFCM campaign management.


Two reasons:


First, we're booked solid for agency services through the end of the year. And we’re only working with stores that generate at least 6 figures a year.


So rather than turn away businesses that could benefit from our system, we want to give them the tools to implement it themselves.


Second, we’re building a case study database for our 2026 marketing. 


The more success stories we can generate from this playbook, the more powerful our agency positioning becomes next year.


This creates a win-win: You get our proven system at a fraction of what it would cost to hire us, and we get documented proof of the system working across different businesses.


But this offer is only available for a limited time. 


After that, the playbook goes back into our vault until next year.


→ GET INSTANT ACCESS FOR JUST $27 ←


The "10X ROI or It's Free" Guarantee

If you follow everything in the BFCM Master Playbook, implement the strategies correctly, and don't generate at least 10X your $27 investment ($270) from your Black Friday campaigns, I'll refund every penny.


Just show us that you followed the system, and we’ll give you a full refund while you can still keep the playbook.


That means you're risking $27 to potentially generate thousands (or tens of thousands) in additional revenue.


→ GET THE PLAYBOOK PLUS ALL FAST-ACTION BONUSES NOW! ←

Again, Here's Everything You Get Today for Just $27:


✅ The Complete BFCM Master Playbook ($597 Value) The exact 6-phase system that generated $2.3M in a single Black Friday weekend. Every strategy, every tactic, every secret that separates the winners from the "also-rans" who watch from the sidelines.


✅ 2025 BFCM Implementation Checklist ($97 Value) Your foolproof action plan to make sure your BFCM campaign runs as smoothly as possible. Never wonder "what should I be doing today?" again. Just follow the checklist and watch your preparation unfold systematically.


✅ 2025 BFCM Strategic Calendar ($197 Value) Your pre-planned promotional timeline that eliminates guesswork. Know exactly when to launch each campaign, send each email, and deploy each offer for maximum impact.


✅ BONUS #1: The Complete BFCM Creative Arsenal ($197 Value) Everything you need to make your Black Friday ads, emails, and product pages look professional and convert like crazy: Ready-to-use ad/email/pop-up and banner templates that transform your regular store into a Black Friday conversion machine. Just plug in your products and launch.


✅ BONUS #2: The Million-Dollar Swipe File Collection ($97 Value) Peek behind the curtain of successful BFCM campaigns with 47+ landing pages from industry giants like Apple, Nike, and Sephora, plus complete email sequences and 35+ winning ad creatives across 15+ industries. This is your shortcut to seeing what actually works.


✅ BONUS #3: 54 Proven E-commerce Offers Beyond Basic Discounts ($297 Value) Advanced offer strategies that go way beyond boring percentage discounts. Value-stacking formulas, psychological pricing tactics, and urgency frameworks that convert 3X better while protecting your profit margins.


Total Value: $1,482


All yours for just $27 today.

→ GET INSTANT ACCESS FOR JUST $27 ←


When BFCM Rolls Around, You'll Be in One of Two Situations:


SCENARIO A: You'll be scrambling to throw together a last-minute "50% off everything" sale, hoping it generates enough revenue to cover your bills while watching your profit margins disappear. You'll spend December 1st explaining to your family why this "opportunity" didn't pan out like you hoped.


SCENARIO B: You'll be executing a proven, strategic campaign that generates record revenue while maintaining healthy profits, setting you up for massive momentum heading into 2026. You'll finally feel like a REAL business owner instead of someone playing dress-up in the entrepreneur world.


The difference between these two outcomes isn't luck, budget, or timing.

It's having the right system.


The BFCM Master Playbook gives you that system. But only if you act now.


If you wait too long, the playbook will go back into our vault and won't be available again until next year.

→ GET INSTANT ACCESS FOR JUST $27 NOW ←


Frequently Asked Questions

Ready To Celebrate Your Biggest Month Of All Time This November?

→ GET INSTANT ACCESS FOR JUST $27 NOW ←