Did you know that 60-70% of annual online revenue for eCommerce stores happen during the last 3 months of the year?
We're talking about the legendary trifecta of retail awesomeness:
🚀 Black Friday
🚀 Cyber Monday
🚀 And Christmas!
In this training, you'll learn exactly how you can get more customers saying "YES" to purchasing your products.
Drawing from a decade of experience in crafting Black Friday and Cyber Monday campaigns for Shopify stores, we're here to reveal the exact strategies that will help you not only capture your customer's attention during the busiest season of the year, but increase the likelihood that these customers will purchase.
Make 2025 your best year ever... by a long shot.
If you’ve validated that people love your product—but your growth feels stuck—you’re not alone.
In this free training, eCommerce expert, Simon Trafford, will walk you through the repeatable, story-driven framework used by today’s most successful Shopify brands to unlock sustainable, compounding growth and stand out in the market during the biggest sales opportunity of the year.
Join us to access our
Agency-Proven Black Friday Framework
and leave with a roadmap to blow BFCM out of the water.
Plus, those who join us live will unlock exclusive bonuses, including...
✅ 2025 BFCM Campaign Calendar – A week-by-week launch calendar with every key date mapped for site updates, emails, ads, and VIP access.
✅ BFCM Checklist – A pre- and post-sale checklist list, so no detail gets missed, no matter how small.
✅ BFCM Playbook – Your end-to-end BFCM plan: strategy, execution, timelines, and retention playbooks.
(These tools are all right out of our internal arsenal, meaning they're the same ones we use to create record-breaking Q4 campaigns for our clients. 👀)
Uncover the exact BFCM System used by 4,200+ Shopify founders to break past their sales ceilings... without hacks, heavy discounts, or trend-chasing.
Elizabetta grew from $5K to $284K/month in 18 months
Sapiens Child went from a $1K month to $100K/month in 16 months
Clare Duggan hit $157K in a single month after launching her story ad
The brands that win are the ones that market themselves clearly, consistently, and confidently as the only choice in their category. They don’t just compete—they stand apart.
When you can position your brand as the best at solving your customer’s deepest desire—better than anyone who came before—you become unstoppable, no matter what the market throws at you.
We’ve used this framework across every category imaginable—beauty, apparel, home goods, specialty foods, you name it. This framework works whether you sell one product or one thousand, online or in person—or both.
Discover how to turn your product into a “Category of One” with a story that sells—on your website, in your ads, and across every customer touchpoint.
Believe us when we say, you don’t want to miss this one...
All live attendees will receive an exclusive bonus.
Meet Your Shopify Sales Instructor
SCOTT CUNNINGHAM
FOUNDER @ SOCIAL LITE & MERCHANT MASTERY
Scott Cunningham is an award-winning ecommerce sales expert, entrepreneur, instructor, and speaker who has helped thousands of brands master their sales positioning with his OFFER HARMONICS framework — orchestrating the perfect offer at each stage of the buyer journey.
Our Commitment to Your Results
BEST-SELLING COURSES
You'll be learning from the best...literally. Merchant Mastery was acknowledged by Thinkific as the #1 best selling ecommerce course in 2022! 😮 How did we achieve this? The formula is simple: if store owners keep getting amazing results, you become a best-selling course.
AWARD-WINNING AGENCY TACTICS
Did you know? Everything taught by Merchant Mastery is based on real-world strategies that our agency has implemented with 100s of Shopify stores over the past decade.
We received the Agency of the Year Award from DigitalMarketer in 2022.
PROVEN PROMO STRATEGIES
Shopify stores of all shapes and sizes will benefit from these strategies.
Crawl: Stores generating <$100K/year
Walk: Stores with annual revenue between $100K-$1M
& Run: Stores earning $1M or more annually
AS FEATURED ON...
