We help Shopify stores launch successful BFCM sales campaigns.

HAVE YOUR BEST BLACK FRIDAY/CYBER MONDAY YET WITH OUR WORKSHOPS AND WEEKLY STRATEGY SESSIONS

Over the past three years, our team has had the pleasure of helping 137 Shopify stores double or triple their online sales during Black Friday/Cyber Monday (BFCM), and we are back this year with our most comprehensive program yet — to make sure BFCM 2021 is your best yet!

BFCM Workshop Replay

OPTION 1

BFCM Workshop Replay

Part I: Offers + Online Store (5 hrs)

Part II: Emails + Ads (4 hrs)


What's included:

  • Access to the Merchant Mastery training portal.
  • Full BFCM campaign strategy, including step-by-step instructions on how to structure and launch your campaign.
  • Access to the replay until August 31, 2022.
BFCM Workshop Replay + Email Templates

OPTION 2

BFCM Workshop Replay + Email & SMS Templates

Part I: Offers + Online Store (5 hrs)

Part II: Emails + Ads (4 hrs)


What's included:

  • Access to the Merchant Mastery training portal.
  • Lifetime access to the workshop replay.
  • Over a dozen high performing and fully customizable email and SMS templates.
Two-Part BFCM Workshop + Three-Month BFCM Coaching Cohort Membership

OPTION 3

BFCM Workshop Replay + Weekly BFCM Coaching Cohort Membership

This option includes the two-part BFCM workshop and membership in a BFCM coaching cohort.


What's included:

  • You will be placed in a small BFCM cohort, which is made up of 5 additional Shopify merchants, each at a similar stage of growth as you.
  • Your cohort will meet with a senior BFCM strategist from our team each Friday at 10am MDT to help build, launch, and manage your full BFCM campaign until December 17th.


**Limited cohort seats available!**


Our BFCM programs are designed for Shopify stores of all shapes and sizes. Over the past 3 years, we have helped 137 Shopify stores at all stages of growth double or triple their annual revenue during BFCM.


BFCM Sales
BFCM Sales
BFCM Sales

2021 is projected to be the biggest BFCM of all time for independent Shopify stores globally.



BFCM sales for Shopify stores increased by 76% from 2019 to 2020 (2021 will be even higher)



50% more consumers are buying from Shopify merchants since BFCM 2019


How we can work together in 2021 to make this your most successful BFCM yet!



Option 1: Your BFCM campaign will kickoff the moment you complete our two-part BFCM workshop. Prepare to go full throttle.


The workshop is 9 hours split over two modules.


We will provide you with a full BFCM strategy to launch between October and January.


This will be the same BFCM playbook that we have used to scale dozens of Shopify stores during BFCM over the past three years. 

BFCM Workshop Replay


Option 2: Take our BFCM workshop and get over a dozen email and SMS templates for use in Klaviyo. 


Get access to our two-part BFCM workshop and 12+ fully customizable email and SMS templates for your flows and campaigns in Klaviyo.

Included: 6 Essential BFCM Email + SMS Flows

Included: 11 Campaign Email Templates

BFCM Workshop Replay + Email Templates


Option 3: Your BFCM campaign will kickoff the moment you complete our two-part BFCM workshop. Prepare to go full throttle.


This option includes access to the BFCM workshop and membership in a BFCM coaching cohort, where we will help bring your campaign to its full potential.


Your cohort will include 5 other Shopify merchants at a similar stage of growth as you, and you will meet with one of our senior BFCM experts for 90 minutes every Friday until December 17th.


We will hold you accountable for running your full campaign, based on the strategies outlined in the workshop. We will be in your corner every step of the way, providing real-time feedback and direction to help you overcome roadblocks, and succeed this season.

Two-Part BFCM Workshop + Three-Month BFCM Coaching Cohort Membership


**There are limited cohort seats available, which will be offered on a first come, first serve basis.**



We will help build your BFCM campaign based on three key phases.



BFCM Phase 1

October - Mid November


  • Begin warming up your audiences with cold ads. You want to build your email list, and grow your retargeting audiences.
  • Start building your email list using an enticing “welcome” offer, such as a discount or “gift with purchase”. This can be any kind of purchased-based offer.


BFCM Phase 2

Mid November - BFCM


  • Focus on building a Black Friday email list — incentivize people to sign up to receive early bird access to your massive BFCM sale using cold ads and retargeting ads.
  • You want existing customers to re-subscribe to this list, too.
  • Send at least 10-15 campaign emails during the BFCM weekend.
  • Launch cold and retargeting ads over BFCM, but remember that email will be your biggest sales driver. 




BFCM Phase 3

BFCM - Dec 31st


The full holiday season push continues with,


  • Extended BFCM sales
  • Gift guides
  • Shipping deadlines (order by [THIS DATE] to receive by Christmas)
  • Boxing Day and/or post-Christmas clearance

Included in the workshop:

  • High-performing templates, checklists, and worksheets for Phases 1, 2, and 3 of your BFCM campaign.
  • Access to the Merchant Mastery portal so you can revisit the recording of the workshop at any time.
  • An invitation to our community on Facebook, where you can ask questions and get support from your instructors and peers.
  • As a member of our community you'll be the first to know about new workshops and free trainings.

Who our BFCM programs are for:

  • Online store owners (Shopify in particular) who want to launch or scale a campaign for Black Friday Cyber Monday and Christmas.
  • In-house marketing teams for eCommerce stores.
  • Professionals specializing in eCommerce marketing who want to level up their game.

As seen on:

Meet your instructors:

Simon Trafford

Simon is a Co-Founder at Merchant Mastery, and a Co-Owner at its sister Agency Social Lite.


Simon is a lead coach at Merchant Mastery, working intimately with early-stage Shopify stores to grow their businesses sustainably.


Simon also oversees operations at Social Lite, where his team has managed $15M+ in digital advertising spend for their clients over the past year alone, while also driving 20-40% of all sales through email marketing.

Ivana Radojevic

Ivana is an email marketing instructor and coach at Merchant Mastery  — an online incubator for Shopify store owners. She conceptualizes and teaches modules on email, SMS, and affiliate marketing.


She also leads the team that launched, operates, and promotes Merchant Mastery — Ivana has overseen the enrolment of hundreds of merchants since we launched our first course in June, 2020, and she runs weekly group coaching sessions with 70+ merchants from around the world.


Scott Cunningham

Scott is the Founder at Social Lite, a leading Shopify Partner agency that has helped dozens of Shopify stores around the globe scale past $1M and beyond. Scott is also a co-founder at Merchant Mastery, helping over 300 merchants launch digital campaigns through training and coaching.


Scott has presented eCommerce strategies on industry-leading stages and platforms, including Shopify Compass, Privy Masterclass, Klaviyo Bootcamp, Affiliate Summit in NYC, Ecommerce World, Traffic and Conversion Summit, and at Shopify Meetups across North America.

Dan Jordan 

Dan is the Director of Strategy at Social Lite, where he has developed and implemented campaigns for over 100+ Shopify stores, overseeing $10M+ in digital ad spend. His campaigns integrate interruptive advertising platforms (Facebook, Snapchat, TikTok), search platforms (Google, YouTube, Pinterest), and permission-based channels (email, Facebook messenger, SMS).


Dan is also an instructor and coach at Merchant Mastery, where he teaches merchants how to optimize their stores for better user experience, and ultimately more conversions.



We're tight with all the right people.


Here's what people are saying about Merchant Mastery:

★ ★ ★ ★ ★ 

"Because of all that I’ve learned from Ivana and Scott I finished my first BFCM at $3,400. That may not be a lot to some but it’s my biggest month yet. I took lots of notes during every Friday call. Rewatched every video and reread all my notes too. Thank you all so so much because I initially felt so overwhelmed and with your help I felt confident and extremely ready."


- Michelle


★ ★ ★ ★ ★ 

"I wasn't totally sure about the Merchant Mastery course as there are so many courses online from 'experts' that just repackage basic info you could find online. This course has been absolutely jammed full of incredible info and resources. It is structured well by layering in aspects week after week that build off of elements from the previous week. The instructors are easy to follow, knowledgable, and there when you need help. It has been an incredible boost to me building a solid understanding of digital marketing and a marketing strategy that fits my business. 10/10 recommend Merchant Mastery."


- Josh


★ ★ ★ ★ ★ 

"It made me feel super powerful to be able to go into all these separate programs... all of this stuff that I never could figure out on my own because it just seemed way too big... It makes me feel like a super human."


- Marsha


★ ★ ★ ★ ★ 

"Your program offers unbelievable value. The amount of love and effort you put into your client’s satisfaction is a high bar for others in your industry to aspire to. And to that, I say good luck. No one can beat the team at Merchant Mastery. Thank you." 


- Bruce


★ ★ ★ ★ ★ 

“I put together my automations and everything and I sent out just like a little, small newsletter blast and it converted! It was my first recurring sale from somebody that I don't know. I don't know who they are, which is really cool. That was a really happy moment for me."


- Mark

★ ★ ★ ★ ★ 

"I didn’t know where to begin and this course helped me to think ahead, strategize and implement with confidence."


- Johwanna

★ ★ ★ ★ ★ 

“Before taking this course, I had stumbled around running Facebook ads without knowing what I was doing — basically I was wasting money. In the course I learned and implemented a great approach to testing various potential ad ideas and audiences and how to get to ads that would be repeatedly and predictably profitable. I'm far from perfect but well on my way to the results I need."


- Andrea

★ ★ ★ ★ ★ 

"The course is amazing! It lays out EVERY and I mean EVERY tool you need in order to make your online business successful. Each week I was blown away by the information they were sharing that I could do myself in order to grow my business. The team is so knowledgeable and easy to understand. THANK YOU!"


- AK

60% of all sales on Black Friday/Cyber Monday are from customers who already know of your brand by Q3 of that same year. The time to start planning is here, and we will help maximize your timeline and revenue with proven systems.


  • Not sure if our BFCM program is right for you?

    Email us at: info@merchantmastery.io

  • Will I be able to ask the instructors questions?

    Absolutely! If you are signing up for the BFCM workshop(Option 1) or the BFCM workshop and templates (Option 2), you will be invited to our Facebook community, where you can ask questions.

    If you're signing up for the BFCM workshop AND a BFCM cohort (Option 3), you will get one-on-one time with your instructor during each weekly session with your cohort. You will have designated time to get your questions answered each week. 


    And, in addition to the weekly 90-minute coaching sessions with your cohort, you will be invited to a private communication channel for just your cohort and your coaches. Here you will be able to get your questions answered throughout the week, in-between the weekly coaching sessions.

  • Are the BFCM coaching cohort sessions live?

    If you sign up for a BFCM coaching cohort, these sessions will take place virtually each Friday from 10am - 11:30am MDT via Google Hangouts.

  • How will I get access to the email and SMS templates for Option 2?

    Our templates are meant for use with Klaviyo. If you have a Klaviyo account, we'll be able to plug the templates directly into your account. You can then customize the templates to match your brand. You will temporarily need to add us as Admin so we can clone the templates directly into your account.


    If you don't use Klaviyo, you can still use the strategies we teach with most ESPs (email service providers).


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