VENUE: WHEEL HOUSE AT THE LINQ. FLAMINGO LAS VEGAS HOTEL & CASINO
This is a free in-person event for eCommerce professionals and online store owners, taking place at Wheel House at The LINQ . The theme for this meetup will be last-minute Black Friday / Cyber Monday campaign ideas and how to hit the ground running in 2022!
Complimentary h'orderves will be provided, and attendees will be entered for a chance to win 1 of 10 Networking Plus tickets to Affiliate Summit West, the home of affiliate and partnership marketing, in Las Vegas on Nov 2 - 4.
SAVE YOUR SPOT
WHAT MERCHANTS CAN EXPECT
eCommerce Meetup Las Vegas kicks off November 2nd, and you're invited to come out and learn all about the holiday season. Speakers will share strategies merchants can implement to ensure success during BFCM 2021, over the holidays, and into January.
Wheel House at The LINQ is our meeting spot for the night, so bring a guest (or two) and spend the night networking with other eCommerce merchants. You're guaranteed to leave energized and inspired for BFCM and 2022.
THANK YOU TO OUR SPONSORS
CO-FOUNDER & CEO
HEAD OF PRODUCT
7:00 PM PST
YOUR STEP-BY-STEP BFCM PLAYBOOK FOR 2021
Scott is the Founder of Social Lite, a Shopify Partner sales and marketing agency, and the Co-founder of Merchant Mastery, a training and coaching incubator for Shopify store owners. Scott and his team have helped hundreds of Shopify merchants around the globe scale their revenue with Facebook and Google ads, email marketing, and offer strategies along the customer journey. Scott has taught eCommerce strategies on industry-leading stages, podcasts, and webinars, including Shopify Compass, Privy Masterclass, Klaviyo Bootcamp, DigitalMarketer.com, and Digital Agency Expo in NYC.
7:20 PM PST
THE BLACK FRIDAY EMAIL AND SMS STRATEGY OF WINNING ECOMMERCE STORES
Email continues to be one of the primary drivers, if not THE primary driver, of revenue during BFCM, and now we have a new kid on the block: SMS. Ivana will show you her holiday email + SMS send schedule, including the essential emails every eCommerce store should be sending over the holiday weekend.
7:40 PM PST
EXPAND YOUR ONLINE REACH WITH SHAREASALE'S PLUG AND PLAY SHOPIFY APP
Learn how performance marketing via ShareASale can grow your Shopify store’s audience. Connecting to ShareASale’s low cost, low risk platform has never been easier with the introduction of the ShareASale Plugin, now available through the Shopify App store. Find out how ShareASale’s feature-rich plugin makes managing your Affiliate Marketing efforts as intuitive and native to your Shopify experience.
8:00 PM PST
HOW TO GROW YOUR LIST WITH FACEBOOK ADS AND LEAD FORMS
Simon will show you how we use lead forms on Facebook to grow email lists ahead of Black Friday. He will also show you basic campaign structure and ad creative you can swipe for your holiday ads.
WHEEL HOUSE AT THE LINQ
The Wheel House is perfectly located on the fifth floor, just steps away from valet parking and High Roller, a captivating perspective on Vegas!