The Strategies, Systems, & Support
You Need to Supercharge Growth.
MMA is our top tier program for high-growth-potential Shopify stores
who want to build multi-million dollar momentum with help from
some of the best Shopify pros in the world.
Here’s how it works…
8 Levels of done-with-you mentorship
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Members will advance through 8 levels of our Merchant Success Track to maximize your sales campaign’s success.
Each of the 8 levels has its own dedicated group coaching clinic each week (some have two), so you will always have support at every level of your ascension.
In total, you will have access to TEN coaching clinics per week, hosted by real-world practitioners who have scaled multi-million dollar brands on Shopify.
Of course, you are welcome to attend any clinic, any time, but to maximize your success we recommend completing the levels in successive order.
Tier 1: Elite Foundations
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Level 1: Avatar and Offer Strategy
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Mondays at 3pm EST
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Level 2: Shopify Store Optimization
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Tuesdays at noon EST
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Level 3: Klaviyo Email Essentials
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Wednesdays at 3pm EST
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Level 4: Meta Advertising Fundamentals
Tuesdays at 3pm EST and Thursdays at noon EST
Tier 2: Advanced Scaling
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Level 5: Profitability / Customer Lifetime Value (CLV)
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Fridays at 2 pm EST with Scott Cunningham
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Level 6: Advanced Scaling with Meta Advertising
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Wednesdays at 4pm EST with Simon Trafford
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Level 7: Advanced Conversion Rate Optimization (CRO)
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Fridays at 12 am EST with Dan Jordan
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Level 8: Advanced Klaviyo Email Strategies
Thursdays at 2 pm EST with Kim Reirson
Monthly specialized Sales Channel Sessions hosted by world-renowned experts
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Once you have mastered generating sales through meta ads through levels 1-8 of MMA, we will help you master additional sales channels through monthly specialized Sales Channel Sessions, hosted by world-renowned experts.
Note: these monthly sessions will be available to every member the moment you join, so it’s not a requirement that you have success with meta before adding a second channel, but we recommend it.
The monthly sessions will be for 90-minutes in a small group with mentors and fellow members. Here’s just an example of some of these monthly sessions:
Google Ads
Influencers / collabs
Pinterest advertising
Snapchat advertising
TikTok advertising
Each specialized sales channel will get its own training module and chat thread, so the conversations continue on each topic between the monthly sessions.
And, we will continue to add/update new monthly Sales Channel Sessions all the time!
You’ll never be alone. You will get paired with your own dedicated Merchant Success Manager, and your own accountability POD with merchants at a similar stage of growth
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Merchant Success Managers
When you join MMA, you will be paired with your own dedicated Merchant Success Manager, who will meet with you 1-on-1 for an initial strategy session to map your custom path to success. Together you will also set your quarterly, monthly, weekly and daily priorities.
You will meet with your Merchant Success Manager after each Level of the Merchant Success Track to give you feedback, keep you on track, and ultimately improve.
Accountability Pods
Additionally, when you join, you will also be assigned to an accountability pod with 4 other merchants.
You’ll meet with your pod every week to hold each other accountable to action plans, strategize together, and share what’s working. These intimate sessions will be led by your dedicated Success Manager, who you will also have a direct line with inside the community.
These sessions are how you will PROGRESS, so plan to show up to every one!
In-person mastermind meetings and founder dinners
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Mastermind meetings
We’ll join together LIVE once per year for a 2-day meeting. Enjoy yourself in an immersive community of like-minded peers who you can relate to, connect with, give to and learn from. Just ONE of these strategies could completely transform your results!
We're excited to announce that next year's LIVE meeting is scheduled for March 5th-6th in the beautiful destination of Cabo San Lucas!
Founder dinners
In 2022, our team hosted 10 Shopify Meetups in 10 cities across North America. In 2023, we plan to host 10 more.
After every meetup in every city, we host a Founder Dinner exclusively for MMA members, where we will share strategies, food, drinks, and laughs.
TESTIMONIALS FROM OUR MERCHANTS
The overall awareness MMA has given me about my data and strategies has given me the tools to treat my business as a business instead of blindly doing what I thought would help. With all of the coaching, I now know what to do rather than guessing :)"
OUR FOUNDERS
Scott Cunningham
Co-Founder & CEO, Merchant Mastery
Scott Cunningham is an award-winning E-COMMERCE SALES EXPERT, entrepreneur, instructor, and speaker who has helped thousands of brands master their sales positioning with his OFFER HARMONICS framework — orchestrating the perfect offer at each stage of the buyer journey.
Simon Trafford
Co-Founder & Managing Director, Merchant Mastery
Simon’s success with his clients and students hinges on three disciplines: email/SMS marketing, CRO/offer strategy, and paid media buying. Simon manages over $6 million in yearly ad spend and in 2021, generated over $50 million in revenue for his clients.
