Merchant Mastery Elite

THE WORLD’S BEST SHOPIFY SALES ACCELERATOR.

SCALE YOUR ONLINE STORE FROM

$10K+/MO TO $100K+/MO IN UNDER 12 MONTHS

Merchant Mastery Accelerator (MMA) is exclusive to Shopify stores who already have product validation,

and already have at least one proven sales channel (e.g. ads, organic, in-person, wholesale, etc),

who want to grow beyond $100k/month, profitably.


Book A Call With Scott Cunningham

MEMBER BENEFITS

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The Strategies, Systems, & Support

You Need to Supercharge Growth.


MMA is our top tier program for high-growth-potential Shopify stores

who want to build multi-million dollar momentum with help from

some of the best Shopify pros in the world.


Here’s how it works…

Merchant Mastery coaches

8 levels of done-with-you mentorship

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Members will advance through 8 levels of our Merchant Success Track to maximize your sales campaign’s success.


Each of the 8 levels has its own dedicated group coaching clinic each week (some have two), so you will always have support at every level of your ascension.


In total, you will have access to TEN coaching clinics per week, hosted by real-world practitioners who have scaled multi-million dollar brands on Shopify.


Of course, you are welcome to attend any clinic, any time, but to maximize your success we recommend completing the levels in successive order.

Tier 1: Elite Foundations

  • Level 1: Avatar and Offer Strategy 

    • Mondays at 3pm EST

  • Level 2: Shopify Store Optimization

    • Tuesdays at noon EST

  • Level 3: Klaviyo Email Essentials 

    • Wednesdays at 3pm EST

  • Level 4: Meta Advertising Fundamentals

    • Tuesdays at 3pm EST and Thursday at noon EST


Tier 2: Advanced Scaling 

  • Level 5: Profitability / Customer Lifetime Value (CLV)

    • Wednesdays at noon EST with Scott Cunningham

  • Level 6: Advanced Scaling with Meta Advertising

    • Mondays at noon EST and Thursdays at 3pm EST with Simon Trafford

  • Level 7: Advanced Conversion Rate Optimization (CRO)

    • Fridays at noon EST with Dan Jordan

  • Level 8: Advanced Klaviyo Email Strategies

    • Fridays at 3pm EST with Kim Reirson


Monthly specialized Sales Channel Sessions hosted by world-renowned experts

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Once you have mastered generating sales through meta ads through levels 1-8 of MMA, we will help you master additional sales channels through monthly specialized Sales Channel Sessions, hosted by world-renowned experts.


Note: these monthly sessions will be available to every member the moment you join, so it’s not a requirement that you have success with meta before adding a second channel, but we recommend it.

The monthly sessions will be for 90-minutes in a small group with mentors and fellow members. Here’s just an example of some of these monthly sessions:


  • Google Ads

  • Influencers / collabs

  • Pinterest advertising

  • Snapchat advertising

  • TikTok advertising


Each specialized sales channel will get its own training module and chat thread, so the conversations continue on each topic between the monthly sessions.


And, we will continue to add/update new monthly Sales Channel Sessions all the time!

Scott Cunningham at Traffic and Conversion Summit
Merchant Mastery Meetup

You’ll never be alone. You will get paired with your own dedicated Merchant Success Manager, and your own accountability POD with merchants at a similar stage of growth

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Merchant Success Managers

When you join MMA, you will be paired with your own dedicated Merchant Success Manager, who will meet with you 1on1 for an initial strategy session to map your custom path to success. Together you will also set your quarterly, monthly, weekly and daily priorities.


You will meet with your Merchant Success Manager after each Level of the Merchant Success Track to give you feedback, keep you on track, and ultimately improve.



Accountability Pods

Additionally, when you join, you will also be assigned to an accountability pod with 7 other merchants at a similar level as you.


You’ll meet with your pod every two weeks to hold each other accountable to action plans, strategize together, and share what’s working. These intimate sessions will be led by your dedicated Success Manager, who you will also have a direct line with inside the community.


These sessions are how you will PROGRESS, so plan to show up to every one!

In-person mastermind meetings and founder dinners

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Mastermind meetings

We’ll join together LIVE once per year for a 2-day meeting (potentially Cabos).. Enjoy yourself in an immersive community of like-minded peers who you can relate to, connect with, give to and learn from. Our select mentors along with your fellow members will present their BEST proven and tested strategies working in their businesses. Just ONE of these strategies could completely transform your results!


Founder dinners

IIn 2022, our team hosted 10 Shopify Meetups in 10 cities across North America. In 2023, we plan to host 10 more.

After every meetup in every city, we host a Founder Dinner exclusively for MMA members, where we will share strategies, food, drinks, and laughs.

Merchant Mastery Meetups

FOUNDING MEMBERS

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Scott Cunningham

Scott Cunningham

Co-Founder & CEO, Merchant Mastery


Scott is the founder of Social Lite, a Shopify Partner sales and marketing agency, and the co-founder of Merchant Mastery, a training and coaching company for Shopify store owners. Scott and his team have helped hundreds of Shopify merchants around the globe scale their revenue with Facebook ads, Google ads, email marketing, and offer strategies along the customer journey. As certified Shopify Experts, Social Lite has hosted Shopify Meetups in cities throughout North America, and Scott has taught eCommerce strategies on industry leading stages, podcasts, and webinars, including Shopify Compass, Privy Masterclass, Klaviyo Bootcamp, DigitalMarketer.com, and Digital Agency Expo in NYC. In 2020, Scott and his business partner Simon also started teaching a course at the University of Alberta on eCommerce sales.


Simon Trafford

Co-Founder & Managing Director, Merchant Mastery


Simon Trafford is the co-owner of Social Lite and co-founder of Merchant Mastery, an education platform for eCommerce merchants. Simon’s success with his clients and students hinges on three disciplines: email/SMS marketing, CRO/offer strategy, and paid media buying. Simon manages over $6 million in yearly ad spend and in 2021, generated over $50 million in revenue for his clients.



BOOK A CALL TODAY

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Become An MMA Member Today!


Build multi-million dollar momentum for your Shopify store…

with a little help from the best Shopify pros in the world.




Book A Call With Scott Cunningham