Evergreen ads can lead to steady growth, but not an abundance of profit and cashflow.
Let’s be honest, when you run evergreen ads for your store year-round, there’s only so much new demand and significant lift you can generate in any given month.
Because you always need money for ads, inventory, and operations, and there’s never an abundance of cash to cover everything comfortably... This can put a significant strain on your cash flow.
Yet, it’s undeniable that when massive shopping events like Black Friday occur, most Shopify stores see massive sales spikes during these campaigns, generating significant revenue, profit, and cashflow.