The free webinar that shows Shopify store owners how to tap into 2.8 million niche communities and turn them into customers.
Reddit isn't Facebook. It isn't Instagram. And if you try to sell it like it is, you'll get destroyed.
But if you know how to speak Reddit's language? You'll unlock access to some of the most passionate, engaged buyers on the internet…
People who are actively looking for products like yours.
The problem? Most brands treat Reddit like every other ad platform. They push generic ads, use marketing language, and wonder why they get downvoted into oblivion.
In this free training, ecommerce ads expert Simon Trafford will show you exactly how to market on Reddit the right way, so you can reach hyper-targeted audiences without getting banned, roasted, or ignored.
What You’ll Learn:
✅ How to Actually Speak to Redditors – The language, tone, and approach that builds trust instead of triggering the "this is an ad" alarm
✅ What Copy and Creative Actually Works – Real examples of Reddit ads that convert (and why most ads fail before they even start)
✅ How to Target Your Specific Audience – Advanced tactics for finding and reaching niche communities where your ideal customers already hang out
✅ How to Scale Your Ad Spend Profitably – The metrics, bidding strategies, and optimization techniques that turn Reddit from "experiment" into revenue driver
By the end of this session, you'll understand why Reddit is one of the last untapped goldmines for DTC brands and exactly how to mine it without blowing your budget.
Why Reddit? Why Now?
Here's what most store owners don't realize:
Reddit has 2.8 million active communities (subreddits) dedicated to nearly every topic, hobby, problem, and passion you can imagine.
Your customers are already there. Talking about their problems. Asking for recommendations. Sharing what they love.
And unlike Instagram or TikTok, where everyone's trying to look perfect, Redditors are real. They want honest solutions, not polished influencer pitches.
The opportunity? Brands that show up authentically—with value, not spam—can build incredible loyalty and drive serious sales.
The challenge? Reddit's culture is ruthless. Break the unwritten rules, and you're toast.
That's exactly why we're running this training.
Who This Session Is For
This webinar is perfect if you:
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Want to reach highly targeted niche audiences who are ready to buy
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Are tired of rising ad costs on Facebook and Instagram
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Have tried Reddit before but got crickets (or worse, angry comments)
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Want to diversify your traffic sources and stop relying on one platform
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Are ready to learn a platform that rewards authenticity over hype
Not right for you if: You're looking for a "set it and forget it" ad hack. Reddit requires strategy, testing, and respect for the community. But when done right? It's one of the highest-converting platforms out there.
What Changed on Reddit and Why It Matters NOW
Meet Your Shopify Sales Instructor
SIMON TRAFFORD
OWNER & CO-FOUNDER @ SOCIAL LITE & MERCHANT MASTERY
Simon is a performance marketing expert who’s helped scale thousands of Shopify stores through data-driven strategy and high-converting campaigns. In the past year alone, he’s managed over $6M in ad spend and driven more than $60M in sales.
What Makes This Training Different
We're not going to bombard you with case studies of mega-brands with million-dollar budgets.
Instead, we're going to show you:
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How to find subreddits where your customers actually are
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What ad creative gets upvotes (and sales) instead of nasty comments
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The copywriting approach that builds trust on a platform allergic to BS
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How to scale from testing budget to profitable ROAS without getting flagged
You'll leave with a clear roadmap, not vague theory.
And if you attend live, you'll get the chance to ask Simon your specific questions about your store, niche, or ad strategy.
The Reality About Reddit
Our Commitment to Your Results
BEST-SELLING COURSES
You'll be learning from the best...literally. Merchant Mastery was acknowledged by Thinkific as the #1 best selling ecommerce course in 2022! 😮 How did we achieve this? The formula is simple: if store owners keep getting amazing results, you become a best-selling course.
AWARD-WINNING AGENCY TACTICS
Did you know? Everything taught by Merchant Mastery is based on real-world strategies that our agency has implemented with 100s of Shopify stores over the past decade.
We received the Agency of the Year Award from DigitalMarketer in 2022.
PROVEN PROMO STRATEGIES
Shopify stores of all shapes and sizes will benefit from these strategies.
Crawl: Stores generating <$100K/year
Walk: Stores with annual revenue between $100K-$1M
& Run: Stores earning $1M or more annually
Frequently Asked Questions
As Featured On
One Last Thing
Most platforms are getting more expensive and less effective.
Facebook and Instagram? Saturated. TikTok? Crowded. Google? Competitive as ever.
Reddit is one of the few places where organic reach and paid ads both still work…
If you know what you're doing.
This free training gives you the playbook.
The only question is: will you show up?