This is a free in-person event for eCommerce professionals and online store owners, which will take place on the stunning rooftop at the Andaz hotel in San Diego. The theme for this meetup will be centered around Black Friday/Cyber Monday, to help merchants prepare for a successful season ahead!
Complimentary h'orderves will be provided, and attendees will be entered for a chance to win 1 of 10 tickets to Traffic and Conversion Summit in San Diego on Sept 13 - 15 to see Snoop Dogg, Martha Stewart, and 100 other marketing pros present in-person!
SAVE YOUR SPOT
WHAT MERCHANTS CAN EXPECT
eCommerce Meetup San Diego kicks off September 12th, and you're invited to come out and learn all about Black Friday / Cyber Monday. Speakers will share strategies merchants can implement to ensure success during BFCM 2021. This includes a proven playbook that has doubled and tripled companies' online sales during BFCM.
Andaz Rooftop Patio is our meeting spot for the night, so bring a guest (or two) and spend the night networking with other eCommerce merchants. You're guaranteed to leave energized and inspired for BFCM and the holiday season.
Scott is the founder of Social Lite, a Shopify Partner sales and marketing agency, and the co-founder of Merchant Mastery, a training and coaching company for Shopify store owners. Scott and his team have helped hundreds of Shopify merchants around the globe scale their revenue with Facebook ads, Google ads, email marketing, and offer strategies along the customer journey. As certified Shopify Experts, Social Lite has hosted Shopify Meetups in cities throughout North America, and Scott has taught eCommerce strategies on industry-leading stages, podcasts, and webinars, including Shopify Compass, Privy Masterclass, Klaviyo Bootcamp, DigitalMarketer.com, and Digital Agency Expo in NYC. In 2020, Scott and his business partner Simon also started teaching a course at the University of Alberta on eCommerce sales.
6:45 PM PDT
THE SECRET SETTING IN GOOGLE ADS THAT GUARANTEES NEW CUSTOMERS DURING YOUR BFCM PROMOTIONAL BLITZ.
Kasim Aslam is the CEO of Solutions 8. A top-ranked Google Ads agency in the country, an expertise.com "top 10" agency, and a Digital Marketer Certified Partner. With a strong emphasis in advanced, tactical Google Ads management, Solutions 8 has helped hundreds of organizations grow and scale.
7:00 PM PDT
Peggy O’Flaherty is an accomplished entrepreneur, author and community-centric business leader with over 30 years of experience managing and growing female-founded and mission-driven businesses and organizations. Her work has been featured in Forbes, Start-up Hustle, Chicago Inno, Business Insider, Women’s Wear Daily, Modern Retail, and more.
7:15 PM PDT
HOW TO LEVERAGE eCOMMERCE OFFERS, EMAILS, AND ADS TO MAKE THIS YOUR MOST SUCCESSFUL SEASON YET
BFCM sales for Shopify stores increased from $2.9 billion worldwide in 2019 to $5.1 billion in 2020, which is a whopping 76% increase! And BFCM sales in 2021 are projected to be even higher. Needless to say, it’s one of the most important times of the year to amplify your annual sales.
In this presentation, you'll learn the exact BFCM strategies Courtney has used to grow dozens of Shopify stores over the past three years. Plan, build, and implement your campaign using ads, emails, and offers. Courtney will share real-world case studies of how she helped her clients increase their online revenue over BFCM.
Look out over the bustling Gaslamp Quarter from the rooftop of Andaz San Diego, where contemporary living spaces epitomize Californian cool. This historic building—originally opened in 1913 for the World’s Fair celebrating the completion of the Panama Canal—is within just a mile of the San Diego Convention Center and surrounded by vibrant nightlife.