Free Facebook Advertising Masterclass for Shopify Stores

"Creating, testing, validating, and scaling offers on Facebook"

First you'll run a 7-day advertising experiment on Facebook to validate which ads resonate with your customers the most based on specific metrics — adds-to-cart, initiated checkout, and ultimately sales.


Then you'll scale your results using a guided framework. 

This case study reveals four essential ingredients to growing a sustainable, scalable online store: 


  • Create a profile for your target customer
  • Create five Facebook ad angles using Merchant Mastery’s Offer Harmonics framework
  • Each ad angle will speak to your target customer’s aspirational states, while integrating transactional, brand, influence, and functional offer attributes
  • Because you don’t know which offer attributes will resonate with your customers the most, you will be split-testing your ad angles against multiple audiences on Facebook, and using various image combinations
  • Launch your 7-day advertising experiment after this session with full instructions on how to manage your daily activities
  • You will also learn how to verify which message + ad + audience combination performed best after day 7
  • Note that you will need additional advertising spend to run your advertising experiment, and we recommend committing at least $800 USD to get enough website traffic and data needed to validate your offering
  • By the end of the masterclass, you will also know how to scale your ads from there based on your initial data