May 12 - 13, 2026 @ Shopify NY
131 Greene St, New York
You've gotten your Shopify store this far. But now you're stuck.
Sales have plateaued. What worked six months ago isn't working anymore. And you're starting to wonder if you're missing something everyone else knows.
Here's the truth:
You're not missing tactics. You're missing three things — confidence, clarity, and community.
And that's exactly what the Shopify Mastermind delivers.
WHAT YOU’LL WALK AWAY WITH:
This isn't another conference where you sit in the back, take notes, and never implement anything. The Shopify Mastermind is an intimate, high-level event designed to give you exactly what you need to break through:
1. The Confidence to Keep Going
Tariffs. Algorithm changes. Rising ad costs. Market headwinds can make you question everything. We'll demystify what's actually happening in 2026 and give you the clarity and mindset shift to lead your brand through uncertainty with conviction.
2. The Tools to Make It Happen
No more guessing. No more "let's try this and see what happens." You'll leave with a proven, step-by-step roadmap to consistent growth — clear strategies you can execute immediately, not vague inspiration you forget by next week.
3. The Community to Grow With
Running a Shopify store can feel isolating — especially when you're the only one who understands what it takes. You'll connect with an intimate group of engaged merchants doing $5K–$100K/month who get it. Real relationships. Real support. Real breakthroughs.
What You'll Learn
Sessions will cover current industry trends, burning questions, and strategies you can implement immediately.
The Profitable Merchant: Engineering Your LTV with Offer Harmonics
Revenue isn't just about acquiring customers — it's about maximizing what each one is worth. Discover how to structure your offers, sequences, and product mix to engineer higher lifetime value and build a business that compounds.
Rank in the Robot Era: Winning Visibility in AI-Powered Search
Google isn't the only gatekeeper anymore. As AI-driven search reshapes how customers discover brands, learn what it takes to stay visible, stay relevant, and get found — no matter how the search landscape evolves.
What's Actually Working in Paid Ads Right Now
No theory. No recycled playbooks. This session is built around what's actually performing for merchants today — pulled straight from real campaign data from our sister agency, Social Lite. Walk away with strategies you can test before you even land home.
Supply Chain Mastery: Moving Smarter from Factory to Fulfillment
Presented by ForceGet, this session dives into the logistics moves that separate scaling brands from stuck ones. From sourcing to shipping, learn how to tighten your supply chain, cut hidden costs, and keep inventory working for you.
Quick Wins from the Floor: Tactics Shared by MMA Members
Some of the best ideas in the room come from the people sitting next to you. Members from our graduate program, Merchant Mastery Accelerator, take the mic to share the small moves that made a big difference — bite-sized, actionable, and ready to implement.
UGC Hour: Create, Collaborate, and Walk Away with Content
Stop leaving content creation until you're back at your desk. This hands-on session gives you the time, space, and community to actually shoot UGC together — so you leave with real assets, not just good intentions.
Expert-Led Sessions, Collaborative Deep Dives, and Hands-On Workshopping
This isn't lecture-style content. You'll get:
→ Expert-led sessions from Merchant Mastery founders and industry leaders
→ Collaborative deep dives where you work through real challenges with peers
→ Hands-on workshopping to build strategies you'll actually use
Who You'll Learn From
Speakers include industry experts from Merchant Mastery as well as leading voices from the broader Shopify ecosystem. Every session is designed by operators who've built, scaled, and sold real brands — not theorists reading from slides.
Scott Cunningham is an award-winning ecommerce sales expert, entrepreneur, instructor, and speaker who has helped thousands of brands master their sales positioning with his StorySelling System – putting your brand in a Category of One.
Simon Trafford is a veteran of the eCommerce industry and taught the first-ever course offered on Merchant Mastery. He's worked on hundreds of Shopify stores and scaled merchants from small mom-and-pop shops to multi-million dollar companies.
Burak Yolga is one of the most experienced voices in global supply chain. We're talking 7 years in China, 1,000+ factories visited, 300+ trade shows attended, and an MBA from Paris. He's also a speaker for Alibaba and Amazon Global.
Steve Chou is a Wall Street Journal bestselling author, top-25 Apple Podcasts host, and one of the most trusted voices in ecom. He's taught thousands of entrepreneurs how to profitably sell physical products online — and still runs a 7-figure store himself, so you know his advice comes straight from the trenches.
Charles Chakkalo is a Founding Partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay, and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.
PAST MASTERMINDS
New York 2025
Toronto 2024
San Diego 2024
Chicago 2023
FREQUENTLY ASKED QUESTIONS
One Last Thing...
Building a Shopify store is hard. Doing it alone is even harder.
Most solopreneurs hit a plateau not because they lack skill or hustle, but because they're trying to figure everything out in isolation.
The Shopify Mastermind is your chance to step into a room with people who get it. To learn from experts who've been exactly where you are. And to walk away with the clarity, tools, and community to break through to the next level.
