SHOPIFY MEETUP

Black Friday

and Beyond

How to Win Q4 and Build Unstoppable Momentum for 2027

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BOOK YOUR STRATEGY CALL

Is your Shopify store stuck?

You’ve built a great product. You’ve proven people want it. Maybe you’ve even run a successful BFCM campaign. But what happens next?


If your growth feels harder than it should, or you find yourself starting from scratch every season, you’re not alone.

How We Help You Grow:

TRAINING

Your roadmap to Shopify success. Learn our award-winning framework that has helped thousands of Shopify stores reach and surpass their revenue goals.

EXECUTION

Learn from the best in the business. Receive personalized guidance from expert coaches who have scaled seven-figure ecommerce brands.

COMMUNITY

Say goodbye to solopreneurship. Join a vibrant community of ecommerce entrepreneurs sharing real-time advice and support.

Don't Just Take Our Word for It:

Since joining a little over a year ago, we've 3x our revenue! I can't recommend them enough!

Jt1234

I was on the edge of closing my business. In a year of being with Merchant Mastery, I saw a 10x growth in my revenue.

Anita | Apothecary & Me

The coaches genuinely care about the success of your business. They connect with you on a very genuine level and that's why I love working with them.

Amanda | The Wedding Shot Ski

Deciding to join Merchant Mastery? Hands down, it's been the best business decision I've ever made. The true gold in Merchant Mastery was how it pointed me in the right direction and let me take the reins.

Olguita | Ice Face, Baby!

Merchant Mastery is BY FAR the best thing you will spend your money on. The course is extremely thorough and allows you to develop an in depth understand on how to run your business properly.

Roee | Cockuterie Boards

Merchant Mastery has been the best thing we've ever done for our business. They took us from thinking we knew it all to realizing the depth of knowledge required to succeed in e-commerce.

Martin | Hand and Paw Project

I can't speak more highly of this course.

They aren't building your store, they're building you as a store owner by teaching you things and giving you skills that you will carry with you for life.

Jordan | Warm Social Co.

They genuinely care about the community and want to see everyone succeed. Being on your own in business can feel pretty lonely sometimes. But at MME, it's like having a big group of friends and teachers who are all cheering for you.

Dawn | KADALYS

Sales are 400% more than last year and they continue to grow. This program can take any business to terrific and sustainable growth, with one caveat: you, the business owner, need to put the time and effort into it. It takes a lot of both, but every minute is well worth it.

Francesca | Elizabetta

The best decision we've ever made for our business! I'd highly recommend it to anyone who wants to grow their business or want to find what's not working for them because as a biz owner, it's sometimes hard to see where things are not working.

Armita | Devoteewear

I just had my 1 year anniversary since joining Merchant Mastery. Hands down, the best decision I have ever made for my business.

Kelly | Best Shift Hockey

They give clear and accurate advice and information about how to get on the right track to making serious money from Shopify and I went from selling 1-3k per month to over 15k per month just from following their guidelines.

Chris | TiGo Sport

I'm quite skeptical about many things, and its hard to surpass my expectations, but this program has!! The coaches are simply excellent; knowledgeable, patient, and competitive in helping us merchants to win. Ecommerce takes time, but as of late my results are up 200-400% over where I started; I'm excited to continue with MM behind me!

Kgpolicy

I started the MME program in May 2024 and it's a lot of work–mostly because the coaches ask that you dig deep into your inner soul to really define your space then speak to it.  Prior to MME I was getting 2-3 sales a week.  After re-designing my site, turning on my email flows and starting a campaign, my sales are now 2-4 a day! And that's just the first 2 weeks of my ad campaign.

Mark | SuperFlyComposites

We started working with Merchant Mastery in late February 2024. We were on the struggle bus and looking down a long road if we couldn’t turn it around. Now just five months later we have turned around completely. My sales are up 213% this month. It took me 3 months to take the classes, make the changes, and get on track. It was hard work but totally necessary and I was guided along the way.

Jacqui | XO Jacqui

I started with no e-commerce experience, and now I've seen a 450% increase in sales since implementing their strategies.

Anita | Apothecary and Me

Everyone here is just SO nice and helpful. Really, across the board, I couldn't ask for a better group of people to help me.

Kimberly | Kimberly Taylor

This past year we reached $700,000 in sales on a monthly budget of about $30,000 with a ROAS of 210% and a profit margin of 33%.

Jonathan

Merchant Mastery coaches are equipped with in-depth knowledge across multiple areas, such as copy structure, ads, creating highly converting Shopify websites, driving traffic, and other vital aspects. I truly cannot imagine how I would have overcome these challenges without their comprehensive assistance and unwavering support.

Sheri | Yonder Food

I have been with Merchant Mastery for just over a year now and it was the best thing I have ever done.  I have increased my sales by an average of 7x. The training is amazing and thorough, the support from the coaches is exceptional. 

Anita | Apothecary & Me

The results were almost immediate, with the ads starting to convert right away—it felt almost magical! The coaching provided by Merchant Mastery is invaluable.

Sharene | Covet Dance

We hit our million dollar goal for the year! We have nearly doubled our revenue from last year.

Leanne | BlackSheep

Best money we have ever spent as new ecommerce folks. Hands down. Scott and the Merchant Mastery team are the best.

Monica | Blackhare

I hit the best March, April and May in 21 years!

Julie | Little Girls Pearls

Our decision to join Merchant Mastery Elite this year is by far one of the best decisions we've ever made for our retail store.  Our sales and traffic had been down both in-store and online.  But we've worked our asses off the past few months and the results are clear.  July sales over June: Sales up 20%, Average order up 17%, Online Sessions up 39%, Conversation rate up 11%.  And we're just getting started.

Linda | ValleyStamp

I have been delighted with the Merchant Mastery programming, the quality of the training, the high levels of support from coaches, and the interactive networking with other members of the program. I've seen my monthly sales volume increase initially to 4x my previous run-rate and to 5x this past month, and I feel like we're just scratching the surface with the future potential of our business.

Michael | Michel Lindley Novels

I only wish I had found Merchant Mastery from day one! The course not only provided invaluable insights, but it also helped me organize myself and revamp my past work. Merchant Mastery has been my best investment yet. Working with other marketers who know less about marketing and my niche has always been a waste of time and money. I’m so glad I gave Merchant Mastery a chance and can’t wait to reach my next goal so I can continue to the next level.

Stephen | Gem Bazaar

Our company, Black Sheep (White Light), has been with MME for just over 60 days, so we’re still fairly new. However, I can already say that I’ve learned a tremendous amount since joining—from building a website and setting up email flows to properly positioning products. I highly recommend this program. I can already see myself progressing confidently, rather than constantly guessing what to do next.

Ksenia | BlackSheep

Working with Merchant Mastery has been a game-changer for us in a short period of time. We've seen significant improvements in sales, total orders, and website traffic. The team is always responsive, answering questions quickly and thoroughly, and their willingness to help is outstanding. I highly recommend Merchant Mastery to anyone looking to grow their business.

Robin

I am in Merchant Mastery and let me tell you – IT IS SO WORTH IT!!!! I have been doing the course for about a month now, am finally on Level 4 and just started running ads for a pre-order Christmas item and I am crushing it!!!! I am so so thankful to have found this program!

Jaimie | Tuck & Char Co.

I said my goal was a steady 20K, that would be amazing and now I’ve surpassed that. 

Jessica | Moradness

The best business decision I made! 

Kathleen Ullmann

This is such a worthwhile course. I can’t give it high enough praise. 

Joan C |

I can’t believe I had a 10K month. We are just getting started!!!

Karen | Falcon Park

I truly cannot imagine how I would have overcome these challenges without their comprehensive assistance and unwavering support.

Sheri | Yonder Food

I really needed the course and calls to give me the organized push I needed to get things up and running the right way.

Christine | Salt Drop

Doubled my business from last year, on track to do the same this year.

Engle | Atlantic Rancher

The support is next level from everyone, you can’t help but succeed. 

Scott Williams |

Before we might have sold an item or two online each month. Maybe $100 a month?! Last month we hit $5000 in sales and this month we hit $10,000!


Hugely exceeded!!!! Went from under $1,000 a month to over $24,000 for the month in 3 months.

Kari | The Spinning Hand

MM met our expectations of promising an online business that will generate income. They helped us build and get us to where we are today. We are at 10k monthly, and that is incredible.

Bobby | Nature's Tallow

This is the most supportive, encouraging place to get all the questions you have answered - not by just one, but multiple coaches.  If you're fully committed, I don't see how you can fail.

Melissa | Huds & Hanes

I was able to increase my sales from $14K (2022) to over $120K (2023) and am now tracking to do $400K this year because of the skills I learned in Merchant Mastery.

Lisa | LD Keyfinder

 I've generated at least 10K/month in the last 3 months. I'm starting to really believe this could be my full time job.

Nhu | NHU Jewelry

Merchant Mastery delivered everything I expected and more. The coaches are exceptional. I feel supported and that I can solve any problem I face in my e-commerce journey with their help.

Veronica | Republic of Happy

MM has surpassed my expectations! Since starting I've built a strong and solid foundation, and I'm never going back to the old amateur ways.

Kimberly | Hello Mellow

This was exactly what I needed. When I started with my ecommerce site, I was unfocused and all over the place with where I was placing my efforts. MME has helped me stay focused and accountable. I actually get to the end of projects and don't get distracted by shiny objects.

Laurie | Bette

I have learned so much and everyone has been super helpful. My online sales and interaction has increased and I can track it all back to the changes and improvements I have made to my site because of Merchant Mastery.

Sharene | Covet Dance

If you want to join a program that will really help you learn how to scale your e-commerce business and teach you how to do it yourself, then this is the program for you. Be prepared to learn alot and do the work but the payoff will be worth it.

Lisa | LD Keyfinder

Sales up over 250% from last year. Confident in back end ad operations. Website drastically improved. Flows are flowing.

Lauren Short |

It's the best hub for learning how to create solid foundations for your business and building strong on top of that. You get loads of support from coaches who know their stuff in and out. You can see the student's results so what they're teaching are solid strategies that get you results. They hold your hand until you make it!

Veronica |

It's like having a whole agency in your pocket giving you the best advice - but you're actually learning everything and doing it yourself. It's the best way to really control your brand and marketing expenses, while gaining skills that will help you grow as a business and a person. It's absolutely an amazing investment into your own success - and such fun skills to learn. These people are true professionals, and they really care. And it's awesome to be around other e-commerce businesses from all around the world, dealing with the same struggles. I love knowing I'm not alone.

Jessica | Submission Fishing

You should totally give Merchant Mastery a chance if you really want to build your Shopify website and grow your business.

Anna | La Design Boutique

 I was stuck in the mid-level revenue and couldn't find a way to grow my sales. This course is everything! This course makes so much sense and has really moved the needle. I've only been in the program for a few months and I'm already seeing the impact! The revenue generated has already paid for the course. It's a must do for any ecommerce store. Do the work and you'll reap the rewards.

Sharene | Covet Dance

MME is a really robust program that gives you a roadmap of everything you need to build your business.

Julie Miller |

If you are certain about your product and have proven people will buy it, you'd be crazy not to invest in this program that will give you the roadmap to build a business that exceeds your dreams. It's not easy. It's not linear. But this is the most kind, caring group of people who feel truly invested in your success.

Kimberly |

I've learned so much about e-commerce, and Merchant Mastery really helps to make sure you cover all your bases - from positioning, website, and emails, to ads. The community is also super amazing and we've met so many other inspiring entrepreneurs!

Joyce |

We have been an online business for 7 years and wish we had known MME much earlier.

Jawon |

MME has exceeded my expectations. In less than a year, I've seen our business grow from an average of $10,000 in monthly sales to over $50,000, and we are poised to scale significantly beyond that.

Michael | Michel Lindley Novels

The program really works. If you follow the method and the coaching, you will have a better online store, find new customers, and your sales will definitely grow.

Rachel |

They have exceeded my expectations. I went from $3000 months to over $10,000 months with the help of the training and coaching in MME.


They have all the tools, training and PERSONAL coaching to help you be successful with your e-commerce brand.

Don |

It's a great way to learn the fundamentals to make my Shopify store grow the right way.

Carlos |

They won't waste your money and your time. And they will take you by the hand and teach you step by step like a toddler what to do to get to that point. It's lovely.

Alejandra |

Imagine the time you first rode your bike without the training wheels, and had a capable adult following right behind you. That's Merchant Mastery. They're a happy crew of super intelligent, creative, and funny men and woman who know a heckload about the art of the sale and how to position and craft the story your customers need to hear to convert, and are ready to be brutally honest with you when you need it.

Shmuli |

I don't feel alone in navigating online biz. As a solopreneur, it's so great to have someone I can run things past.

Sherazad | Michel Lindley Novels

Your success story starts NOW.

What you’ll learn:


✔️ Five Stages of Growth – Know exactly what your Shopify store needs to focus on at your current stage—and what to stop wasting time on.


✔️ Strategic Storytelling Framework – Learn how to turn your brand, product, and customer journey into a story that makes choosing you feel like the obvious decision.


✔️ Evergreen Growth Engine – Build a system that keeps attracting and converting new customers every day, instead of relying on the next promotion to drive sales.


✔️ Compounding Promo Phenomenon – Discover how to turn individual campaigns into momentum that builds over time, rather than resetting to zero after every promotion.


✔️ AI-Powered StorySelling — Learn how to use AI to sharpen your positioning, accelerate your marketing, and turn your brand story into content that actually sells.

Uncover the exact Strategic Storytelling System used by 4,200+ Shopify founders to break past their sales ceilings... without hacks, heavy discounts, or trend-chasing.

Elizabetta grew from $5K to $284K/month in 18 months

Sapiens Child went from a $1K month to $100K/month in 16 months

Clare Duggan hit $157K in a single month after launching her story ad

The brands that win aren’t the ones with the biggest discounts.


They’re the ones customers remember. They know how to communicate what makes them different, why their product matters, and why they’re the best choice for a specific customer. That’s how you stop competing on price.


And that’s how you build a Category of One brand.

BOOK YOUR STRATEGY CALL

You already have a story.

You just need to know how to use it.

Your story is in why you started. It’s in the problem you set out to solve. It’s in what makes your product different. And it’s in the transformation your customers experience when they choose you.


The problem isn’t that you don’t have a story. It’s that your customers may not be seeing it clearly enough.


In this training, you’ll discover how to turn that story into a strategic sales asset that works across your website, ads, email, social content, and every other customer touchpoint. We’ve used these principles across countless categories, from beauty and apparel to home goods and specialty foods.


Whether you sell one product or one thousand, online or in person, the principles are the same:

Make your value clear. Make your story compelling. Make your brand the obvious choice.

This training is perfect for:


✅ Shopify store owners who have validated their product and know they’re capable of more, but haven’t unlocked consistent, predictable growth.


✅ Merchants looking for a system, not another trendy tactic, so they can stop chasing every new strategy and start building something that compounds.


✅ Relentless entrepreneurs who are willing to put in the work and want a clearer path to their next level of growth.


Don’t let your BFCM momentum disappear.

Go beyond the biggest shopping weekend of the year and build a brand that keeps growing long after it’s over.

BOOK YOUR STRATEGY CALL HERE

Meet Your Shopify Sales Instructors

SCOTT CUNNINGHAM

FOUNDER @ SOCIAL LITE & MERCHANT MASTERY


Scott Cunningham is an award-winning ecommerce sales expert, entrepreneur, instructor, and speaker who has helped thousands of brands master their sales positioning with his StorySelling System – putting your brand in a Category of One.

"There are a lot of good marketers out there, but there are very few great teachers, and that’s what I love about working with Scott Cunningham. He’s a great teacher and a great marketer who understands core principles."

Bethany Cowan | Traffic & Conversion Summit

"We can’t say enough about how helpful these bootcamps are. Merchant Mastery has helped us completely transform our business and take it from a side hustle to a full time gig that has just kept growing."

Monica Resendes | Blackhare Handprinted Graphic Goods

Our Commitment to Your Results

Best-Selling Courses

You'll be learning from the best...literally. Merchant Mastery was acknowledged by Thinkific as the #1 best selling ecommerce course in 2022! 😮  How did we achieve this? The formula is simple: if store owners keep getting amazing results, you become a best-selling course.

Award-Winning Agency Tactics

Did you know? Everything taught by Merchant Mastery is based on real-world strategies that our agency has implemented with 100s of Shopify stores over the past decade.


We received the Agency of the Year Award from DigitalMarketer in 2022.  

Proven Promo Strategies

Shopify stores of all shapes and sizes will benefit from these strategies.


Crawl: Stores generating <$100K/year

Walk: Stores with annual revenue between $100K-$1M

& Run: Stores earning $1M or more annually

Past Events

Shopify Meetup Tour

    The Details

    • Who is this event for?

      Our renowned Shopify Meetups are focused on the latest online marketing trends for Shopify store owners and marketing teams who are looking to level up their sales! 


      If you have a Shopify store and feel “stuck," then this is definitely the event for you!


      Bring your passion and questions for our team, and we promise you an insightful event filled with actionable strategies you can implement the moment you leave.

    • Will the information be relevant to the stage my Shopify store is at?

      No matter what stage you are at in your Shopify journey, we can guarantee these strategies will transform how you look at marketing for your store. 

       

      These strategies are the exact tactics we use at our sister agency, Social Lite, with all of our clients.

    • When & Where is it taking place?

      We have multiple meetup stops all over North America. Check our next stop here!

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