Black Friday/Cyber Monday marks the biggest sales opportunity of the entire year.
The biggest mistake store owners can make is waiting till too late to get started.
The time is NOW.
In this training, you'll learn exactly how you can get more customers saying "YES" to purchasing your products.
Drawing from a decade of experience in crafting BFCM campaigns for Shopify stores, we're here to reveal the exact strategies that will help you not only capture your customer's attention during the busiest season of the year, but increase the likelihood that these customers will purchase.
Did you know that 60-70% of annual online revenue for eCommerce stores happen during the last 3 months of the year?
We're talking about the legendary trifecta of retail awesomeness:
🚀 Black Friday
🚀 Cyber Monday
🚀 And Christmas!
There's still time to make 2026 your best year ever ... by a long shot.
If you’ve validated that people love your product—but your growth feels stuck—you’re not alone.
In this free training, eCommerce expert, Scott Cunningham, will walk you through the repeatable, story-driven framework used by today’s most successful Shopify brands to unlock sustainable, compounding growth and stand out in the market, even during the most competitive season of the year, Black Friday/Cyber Monday.
Your success story starts NOW.
What you’ll learn:
✔️ Five Stages of Growth – Know exactly what to focus on depending on where you’re at in your Shopify journey.
✔️ Strategic Storytelling Framework – How to tell your brand story in a way that makes purchasing an absolute no-brainer for your customers.
✔️ Evergreen Growth Engine – Build the daily sales system that works in the background, selling to new customers every single day.
✔️ Compounding Promo Phenomenon – Uncover how to compound your momentum, giving you exponential growth instead of starting from zero every quarter.
✔️ Agency-Proven BFCM Strategy – Walk away with the same system we use at our sister agency to make sure our clients knock BFCM out of the park.
Uncover the exact Strategic Storytelling System used by 4,200+ Shopify founders to break past their sales ceilings... without hacks, heavy discounts, or trend-chasing.
Elizabetta grew from $5K to $284K/month in 18 months
Sapiens Child went from a $1K month to $100K/month in 16 months
Clare Duggan hit $157K in a single month after launching her story ad
The brands that win are the ones that market themselves clearly, consistently, and confidently as the only choice in their category. They don’t just compete—they stand apart.
When you can position your brand as the best at solving your customer’s deepest desire—better than anyone who came before—you become unstoppable, no matter what the market throws at you.
If you think you don’t have a “story”—you’re wrong.
The truth is, you absolutely do. You just need to learn how to tell it.
We’ve used this framework across every category imaginable—beauty, apparel, home goods, specialty foods, you name it. This framework works whether you sell one product or one thousand, online or in person—or both.
Discover how to turn your product into a “Category of One” with a story that sells—on your website, in your ads, and across every customer touchpoint.
Meet Your Shopify Sales Instructors
SCOTT CUNNINGHAM
FOUNDER @ SOCIAL LITE & MERCHANT MASTERY
Scott Cunningham is an award-winning ecommerce sales expert, entrepreneur, instructor, and speaker who has helped thousands of brands master their sales positioning with his StorySelling System – putting your brand in a Category of One.
SIMON TRAFFORD
OWNER & CO-FOUNDER @ SOCIAL LITE & MERCHANT MASTERY
Simon is a performance marketing expert who’s helped scale thousands of Shopify stores through data-driven strategy and high-converting campaigns. In the past year alone, he’s managed over $6M in ad spend and driven more than $60M in sales.
"There are a lot of good marketers out there, but there are very few great teachers, and that’s what I love about working with Scott Cunningham. He’s a great teacher and a great marketer who understands core principles."
Bethany Cowan | Traffic & Conversion Summit
"We can’t say enough about how helpful these bootcamps are. Merchant Mastery has helped us completely transform our business and take it from a side hustle to a full time gig that has just kept growing."
Monica Resendes | Blackhare Handprinted Graphic Goods
Our Commitment to Your Results
Best-Selling Courses
You'll be learning from the best...literally. Merchant Mastery was acknowledged by Thinkific as the #1 best selling ecommerce course in 2022! 😮 How did we achieve this? The formula is simple: if store owners keep getting amazing results, you become a best-selling course.
Award-Winning Agency Tactics
Did you know? Everything taught by Merchant Mastery is based on real-world strategies that our agency has implemented with 100s of Shopify stores over the past decade.
We received the Agency of the Year Award from DigitalMarketer in 2022.
Proven Promo Strategies
Shopify stores of all shapes and sizes will benefit from these strategies.
Crawl: Stores generating <$100K/year
Walk: Stores with annual revenue between $100K-$1M
& Run: Stores earning $1M or more annually
Past Events
Shopify Meetup Tour
Made Possible Thanks to:
AS FEATURED ON...
