SHOPIFY WEBINAR

Unlocking Scalable Shopify Growth:

The Subscription System Behind 600% Revenue Gains

5 Simple Steps to Convert More Customers, Grow Daily Sales, and Build Continuous Momentum Using Your Shopify Brand Story

July 15th, 3 PM EDT

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Make 2025 your best year ever... by a long shot.

Not with hacks. Not with fluff. With a system.

If you’re focused solely on acquiring more customers, you’re only solving half the equation.

The most successful Shopify brands aren’t just great at selling products—they’re masters at maximizing the value of every customer they earn. And there’s no better way to do that than with a subscription model.

Subscriptions give your business something most eCommerce brands struggle to achieve: predictability. They unlock recurring revenue, extend customer lifetime value, and reduce your dependency on paid ads and constant promotions just to hit your numbers.

But here’s the truth, most brands learn the hard way: subscriptions don’t scale just because you offer them. They scale because they’re supported by systems—smart email flows, seamless customer experience, and a retention-first mindset baked into every touchpoint.

Build a high-retention, high-growth subscription engine using a proven framework.

What you’ll learn:

✔️ Why most subscription programs stall—and how to break through

✔️ The 4 backend systems that must be in place before scaling ads

✔️ The exact lifecycle email flows that turn subscribers into long-term loyalists

✔️ How to design an ad funnel that matches awareness stages and increases CLV

✔️ The 7C Messaging Framework that drives conversions and retention

Results that speak for themselves:

In this free training, eCom expert, Simon Trafford, will show you how to build a high-retention subscription engine from the ground up. This is the same system behind some of the fastest-growing DTC brands—not driven by hype, but by a rock-solid foundation built to grow.

Whether you’re just starting out or trying to breathe new life into a stagnant subscription program, you’ll walk away knowing exactly what needs to be fixed—and how to fix it.

Believe us when we say, you don’t want to miss this one...

All live attendees will receive an exclusive bonus.

This training is perfect for:

✅ Shopify store owners looking to build sustainable, recurring revenue

✅ Subscription brands struggling with flat growth

✅ Marketers tired of chasing “hacks” and looking for real, repeatable systems

You’ll leave this session with the blueprint to:

✅ Build for subscribers—not just first-time buyers

✅ Align your ad and email strategy to lifecycle goals

✅ Compete on customer experience—not just cost

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Meet Your Shopify Sales Instructor

SIMON TRAFFORD

OWNER & CO-FOUNDER @ SOCIAL LITE & MERCHANT MASTERY

Simon is a performance marketing expert who’s helped scale thousands of Shopify stores through data-driven strategy and high-converting campaigns. In the past year alone, he’s managed over $6M in ad spend and driven more than $60M in sales.

Our Commitment to Your Results

Lisa | LD Keyfinder

I was able to increase my sales from $14K (2022) to over $120K (2023) and am now tracking to do $400K this year because of the skills I learned in Merchant Mastery.

Laurie | Bette

This was exactly what I needed. When I started with my ecommerce site, I was unfocused and all over the place with where I was placing my efforts. MME has helped me stay focused and accountable. I actually get to the end of projects and don't get distracted by shiny objects.

Veronica | Republic of Happy

Merchant Mastery delivered everything I expected and more. The coaches are exceptional. I feel supported and that I can solve any problem I face in my e-commerce journey with their help.

Kimberly | Hello Mellow

MM has surpassed my expectations! Since starting I've built a strong and solid foundation, and I'm never going back to the old amateur ways.

Nhu | NHU Jewelry

I've generated at least 10K/month in the last 3 months. I'm starting to really believe this could be my full time job.

Sharene | Covet Dance

I have learned so much and everyone has been super helpful. My online sales and interaction has increased and I can track it all back to the changes and improvements I have made to my site because of Merchant Mastery.

Jordan | Warm Social Co.

I can't speak more highly of this course. They aren't building your store, they're building you as a store owner by teaching you things and giving you skills that you will carry with you for life.

Dawn | KADALYS

They genuinely care about the community and want to see everyone succeed. Being on your own in business can feel pretty lonely sometimes. But at MME, it's like having a big group of friends and teachers who are all cheering for you.

Francesca | Elizabetta

Sales are 400% more than last year and they continue to grow. This program can take any business to terrific and sustainable growth, with one caveat: you, the business owner, need to put the time and effort into it. It takes a lot of both, but every minute is well worth it.

Monica | Blackhare

Best money we have ever spent as new ecommerce folks. Hands down. Scott and the Merchant Mastery team are the best.

Anita | Apothecary & Me

I was on the edge of closing my business. In a year of being with Merchant Mastery, I saw a 10x growth in my revenue.

Amanda | The Wedding Shot Ski

The coaches genuinely care about the success of your business. They connect with you on a very genuine level and that's why I love working with them.

BEST-SELLING COURSES

You'll be learning from the best...literally. Merchant Mastery was acknowledged by Thinkific as the #1 best selling ecommerce course in 2022! 😮 How did we achieve this? The formula is simple: if store owners keep getting amazing results, you become a best-selling course.

AWARD-WINNING AGENCY TACTICS

Did you know? Everything taught by Merchant Mastery is based on real-world strategies that our agency has implemented with 100s of Shopify stores over the past decade.

We received the Agency of the Year Award from DigitalMarketer in 2022.

PROVEN PROMO STRATEGIES

Shopify stores of all shapes and sizes will benefit from these strategies.

Crawl: Stores generating <$100K/year

Walk: Stores with annual revenue between $100K-$1M

& Run: Stores earning $1M or more annually

Our renowned Shopify webinars are designed for store owners and marketing teams looking to build sustainable, recurring revenue—not just one-time spikes.

Whether you’re running a subscription brand, thinking about launching one, or just tired of chasing the next “hack,” this training is for you. We’ll show you how to use proven backend systems to unlock real, scalable growth.

Absolutely. Whether you're just starting to explore subscriptions or you're managing an existing program that's stalled, this webinar will meet you where you’re at.

These are the same systems we’ve used at our agency, Social Lite, to help brands grow MRR 40x and generate consistent 6-figure months.

If you’ve got a great product but your subscription growth isn’t reflecting it, you’ll leave this training knowing exactly what needs to be fixed—and how to fix it.

This training will happen online on July 15th at 3 PM EST!

AS FEATURED ON...

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