JOIN US MAY 21ST AT 1PM EST
Set the stage for a record-breaking Black Friday.
Statistics show that 30-40% of customers who purchase during Black Friday have already engaged with brands in Q2.
This means the groundwork for your biggest sales event of the year starts now!
If you want to succeed during Black Friday,
NOW is the time to build momentum.
Evergreen ads can lead to steady growth, but not an abundance of profit and cashflow.
Let’s be honest, when you run evergreen ads for your store year-round, there’s only so much new demand and significant lift you can generate in any given month.
Because you always need money for ads, inventory, and operations, and there’s never an abundance of cash to cover everything comfortably... This can put a significant strain on your cash flow.
Yet, it’s undeniable that when massive shopping events like Black Friday occur, most Shopify stores see massive sales spikes during these campaigns, generating significant revenue, profit, and cashflow.
Your Black Friday Success Story Starts NOW.
Shopify stores make most of their sales in Q4 simply because of market demand.
When it comes to Black Friday, it’s the holiday season itself that jumpstarts demand for your store. It’s not you who creates that demand, it's the market.
This momentous sales event creates huge demand for the entire ecommerce/retail industry. With so much opportunity, it’s obvious why a lot of Shopify stores participate in the holiday season campaigns.
But, businesses who rely solely on Black Friday as their only spike of income are in trouble.
Meet Your Shopify Sales Instructor
SCOTT CUNNINGHAM
FOUNDER @ SOCIAL LITE & MERCHANT MASTERY
Scott Cunningham is an award-winning ecommerce sales expert, entrepreneur, instructor, and speaker who has helped thousands of brands master their sales positioning with his OFFER HARMONICS framework — orchestrating the perfect offer at each stage of the buyer journey.
86% of people who buy from your store on BFCM have already heard about your brand by Q3.
After working with ecommerce stores for over a decade, we can tell you that the most successful Shopify stores don’t let market demand dictate their own success. In other words, they don’t spend their entire year banking on riding the wave of one holiday season.
Instead, successful store owners generate unique demand moments by running multiple campaigns under their own narrative. This creates numerous sales spikes, not just Black Friday, which compounds their store growth throughout the year.
If you don’t generate demand with additional promos, your cash flow is at risk.
Summer is your last opportunity to harness the Compounding Promo Phenomenon before BFCM.
An intentional, well-planned offer can turn the summer slump into a massive sales spike, driving a substantial increase in cashflow before the biggest sales event of the year.
This means that when Black Friday rolls around, not only will you be better equipped to spend on inventory and ads to go big on your offer, you'll also have a solid base of customers who already love your product and will be excited to shop again during the holidays.
Say goodbye to seasonal sales cycles and set the stage for a compounding effect that fosters significant and sustained growth for your Shopify store.
BFCM is nothing without an effective summer sale.
"We can’t say enough about how helpful these bootcamps are. Merchant Mastery has helped us completely transform our business and take it from a side hustle to a full time gig that has just kept growing."
Monica Resendes | Blackhare Handprinted Graphic Goods
"There are a lot of good marketers out there, but there are very few great teachers, and that’s what I love about working with Scott Cunningham. He’s a great teacher, and a great marketer who understands core principles."
Bethany Cowan | Traffic & Conversion Summit
Our Commitment To Your Results:
BEST-SELLING COURSES
You'll be learning from the best...literally. Merchant Mastery was acknowledged by Thinkific as the #1 best selling ecommerce course in 2022! 😮 How did we achieve this? The formula is simple: if store owners keep getting amazing results, you become a best-selling course.
AWARD-WINNING AGENCY TACTICS
Did you know? Everything taught by Merchant Mastery is based on real-world strategies that our agency has implemented with 100s of Shopify stores over the past decade.
We received the Agency of the Year Award from DigitalMarketer in 2022.
PROVEN PROMO STRATEGIES
Shopify stores of all shapes and sizes will benefit from these strategies.
Crawl: Stores generating <$100K/year
Walk: Stores with annual revenue between $100K-$1M
& Run: Stores earning $1M or more annually
AS FEATURED ON...
