SHOPIFY WEBINAR
December 5th, 2023
Beyond Black Friday:
Leveraging the Compounding Promo Phenomenon to Unlock Customer Demand Year-Round
JOIN US DECEMBER 5TH AT 3PM EST
Whether or not Black Friday 2023 was successful, you can’t let it dictate your success in 2024.
Evergreen ads can lead to steady growth, but not an abundance of profit and cashflow.
Let’s be honest, when you run evergreen ads for your store year-round, there’s only so much new demand and significant lift you can generate in any given month.
Because you always need money for ads, inventory, and operations, and there’s never an abundance of cash to cover everything comfortably... This can put a significant strain on your cash flow.
Yet, it’s undeniable that when massive shopping events like Black Friday occur, most Shopify stores see massive sales spikes during these campaigns, generating significant revenue, profit, and cashflow.
Your 2024 Success Story Starts NOW
Shopify stores make most of their sales in Q4 simply because of market demand.
When it comes to Black Friday, it’s the holiday season itself that jumpstarts demand for your store. It’s not you who creates that demand, it's the market.
This momentous sales event creates huge demand for the entire ecommerce/retail industry. With so much opportunity, it’s obvious why a lot of Shopify stores participate in the holiday season campaigns.
But, businesses who rely solely on Black Friday as their only spike of income are in trouble. They are sitting ducks based on what the market dictates for them.
What if we told you you could generate this kind of customer demand at any time of the year?
After working with ecommerce stores for over a decade, we can tell you that the most successful Shopify stores don’t let market demand dictate their own success. In other words, they don’t spend their entire year banking on riding the wave of one holiday season.
Instead, successful store owners generate unique demand moments by running multiple campaigns under their own narrative. This creates numerous sales spikes, not just Black Friday, which compounds their store growth throughout the year.
If you don’t generate demand with additional promos, your cash flow is at risk.
Stop wasting the whole year waiting for Black Friday.
Generate the sales you want, when you want.
Meet Your Shopify Sales Instructor
SCOTT CUNNINGHAM
FOUNDER @ SOCIAL LITE & MERCHANT MASTERY
Scott Cunningham is an award-winning ecommerce sales expert, entrepreneur, instructor, and speaker who has helped thousands of brands master their sales positioning with his OFFER HARMONICS framework — orchestrating the perfect offer at each stage of the buyer journey.
"We can’t say enough about how helpful these bootcamps are. Merchant Mastery has helped us completely transform our business and take it from a side hustle to a full time gig that has just kept growing."
Monica Resendes | Blackhare Handprinted Graphic Goods
"There are a lot of good marketers out there, but there are very few great teachers, and that’s what I love about working with Scott Cunningham. He’s a great teacher, and a great marketer who understands core principles."
Bethany Cowan | Traffic & Conversion Summit
Our Commitment To Your Results:
BEST-SELLING COURSES
You'll be learning from the best...literally. Merchant Mastery was acknowledged by Thinkific as the #1 best selling ecommerce course in 2022! 😮 How did we achieve this? The formula is simple: if store owners keep getting amazing results, you become a best-selling course.
AWARD-WINNING AGENCY TACTICS
Did you know? Everything taught by Merchant Mastery is based on real-world strategies that our agency has implemented with 100s of Shopify stores over the past decade.
We received the Agency of the Year Award from DigitalMarketer in 2022.
PROVEN PROMO STRATEGIES
Shopify stores of all shapes and sizes will benefit from these strategies.
Crawl: Stores generating <$100K/year
Walk: Stores with annual revenue between $100K-$1M
& Run: Stores earning $1M or more annually
Past Events
Shopify Meetup Tour
Join us on December 5th as we unveil our all-new virtual Shopify event, where we'll uncover our strategies for generating customer demand beyond the holiday season.
Frequently Asked Questions:
AS FEATURED ON...
