The Builder: Build Your Full Holiday Campaign

Build your full BFCM and holiday sales campaign, including: coming up with an offer, optimizing your website, and seeing ROI on your Facebook ads and email campaigns. 


  • Access to the Merchant Mastery Portal.
  • Four video training sessions.
  • High-performing templates and worksheets for your automated email series, campaign offers, and Facebook ads.

  • Two follow-up group coaching sessions on October 13 and November 10.


Module 1

  • Social Lite CEO and Founder, Scott Cunningham, covers dozens of different offer strategies you can implement during the holiday season to convert more first-time buyers and increase the average order value (and overall lifetime value) of existing customers. 

Module 2

  • Social Lite's Director of Strategy, Dan Jordan, shares the different strategies you can use to optimize your conversion rate and landing / product pages to get more sales.

Module 3

  • What would your holiday campaign be without emails? Social Lite's Director of Marketing, Ivana Radojevic, will show you must-have email campaigns you need to be running and will share templates for each. 

Module 4

  • Social Lite's Managing Director, Simon Trafford, shares our proven Facebook ad strategies to help you warm up your audiences before the holidays so you have primed potential buyers in time for your holiday sales.

*You'll receive instructions on how to access the course via email. 

**Ad spend is not included in the listed price. In order to implement the strategies discussed during the course, you will need to budget for additional ad spend.

Customer Reviews

Based on 2 reviews
Great, intense overview webinar.

Great, intense overview webinar. Would have been great to get even more detailed info in the “Facebook Ads” session. There are many things that could additionally have been covered in more detail for better understanding.

Johwanna Alleyne
Serious Value for a Small Business

I didn’t know where to begin and this course helped me to think ahead, strategize and implement with confidence.