YOUR FULL
Black Friday/Cyber Monday (BFCM) sales for Shopify stores increased from $2.9 billion worldwide in 2019 to $5.1 billion in 2020, which is a whopping 76% increase. And BFCM sales in 2021 are projected to be even higher. Needless to say, this is one of the most important times of the year to amplify your annual sales.
October, 14 2021 2:00 - 3:00 PM EST
Scott Cunningham
CO-FOUNDER & CEO
MERCHANT MASTERY
Ivana Radojevic
PROGRAM DIRECTOR
MERCHANT MASTERY
2:00 PM - 2:20 PM EST + Q&A
YOUR STEP-BY-STEP BFCM PLAYBOOK FOR 2021
Scott is going to show you the exact BFCM playbook his team has used to scale dozens of Shopify stores over the past three years. He will show you how to plan, build, and implement your campaign using ads and offers. Scott will specifically share real-world case studies showing how his team helped their clients double and triple their online revenue during BFCM.
2:30 PM - 2:50 PM EST + Q&A
THE BLACK FRIDAY EMAIL AND SMS STRATEGY OF WINNING ECOMMERCE STORES
Email continues to be one of the primary drivers, if not THE primary driver, of revenue during BFCM, and now we have a new kid on the block: SMS. Ivana will show you her holiday email + SMS send schedule, including the essential emails every eCommerce store should be sending over the holiday weekend.
