New Course: Merchant Mastery Elite Is Here!

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Welcome to Merchant Mastery: Courses, training, and coaching for Shopify store owners.

Whether you're at a crawl, walk, or run with your online store, we have courses to help you build and optimize your store, master email marketing and ads, understand offer strategy, and scale your revenue.

Online courses and weekly group coaching with our experienced instructors.

Our instructors don't just talk the talk, they will crawl, walk, and run the talk with you! Learn from instructors who have cumulatively worked on hundreds of eCommerce campaigns. They've seen what works... and what doesn't. 

Introducing the official Merchant Mastery Merch Store.

If you're an eCommerce geek like we are and live for a good ROAS; optimize your email workflows relentlessly; obsess over the perfect product page; or daydream about the ideal offer, these shirts are for you.

We're tight with all the right people.

Your eCommerce community hub.

Join over 1,000 merchants, Shopify experts, and eCommerce pros in our private online community where we share resources and advice to help each other navigate the world of online shopping.

What our students are saying: