Welcome to Merchant Mastery: Training and mentorship for Shopify store owners.
Whether you're at a crawl, walk, or run with your online store, we have courses to help you build and optimize your store, master email marketing and ads, understand offer strategy, and scale your revenue.
Online courses and lifetime access to weekly group coaching with our experienced instructors.
Our instructors don't just talk the talk, they will crawl, walk, and run the talk with you! Learn from instructors who have cumulatively worked on hundreds of eCommerce campaigns. They've seen what works... and what doesn't.
How To Produce Month-Over-Month Growth For Your Shopify Store in 8 Simple Steps
This free training reveals four essential ingredients to growing a sustainable, scalable online store:
- Exactly what a Minimum Viable Campaign is and how to launch that;
- The four pillars of our approach that have helped so many clients grow their sales by multiples;
- A concept called the Customer Value Journey that underpinds every piece of advice we give.
- Some great pieces of advice that you can implement RIGHT AWAY to start changing the trajectory of your sales growth.
We're tight with all the right people.







What our students are saying:
"I'm super glad I stepped up and decided to get a Shopify store. Just wanted to say 'Thanks' and acknowledge how it has changed *everything*. I can see how peeps are finding me, easily see returning customers, tag people with pertinent identifiers, the apps, email flows. Omgosh, emailers etc. was NOT this easy back when i started my first Weebly store... Shopify has changed everything. I'm super happy to see how things have changed even in a month. I knew I was falling behind still being on Weebly. I had to do something.
Then email automation. Literally like night 'n day. I'm so happy I decided to bite the bullet and just pay the $ and get the emails created for me; and get teamed up with your awesome crew. Thanks again for all. Can't wait to see what's next in store."
"Your program offers unbelievable value. The amount of love and effort you put into your client’s satisfaction is a high bar for others in your industry to aspire to. And to that, I say good luck. No one can beat the team at Merchant Mastery. Thank you."
"I wasn't totally sure about the Merchant Mastery course as there are so many courses online from 'experts' that just repackage basic info you could find online. This course has been absolutely jammed full of incredible info and resources. It is structured well by layering in aspects week after week that build off of elements from the previous week. The instructors are easy to follow, knowledgable, and there when you need help. It has been an incredible boost to me building a solid understanding of digital marketing and a marketing strategy that fits my business. 10/10 recommend Merchant Mastery."
"I put together my automations and everything and I sent out just like a little, small newsletter blast and it converted! It was my first recurring sale from somebody that I don't know. I don't know who they are. Which is really cool. That was a really happy moment for me."
"Serious value for a small business. I didn’t know where to begin and this course helped me to think ahead, strategize and implement with confidence."
“Before taking this course, I had stumbled around running Facebook ads without knowing what I was doing — basically I was wasting money. In the course I learned and implemented a great approach to testing various potential ad ideas and audiences and how to get to ads that would be repeatedly and predictably profitable. I'm far from perfect but well on my way to the results I need."
Andrea
President & CEO
Maui by Design, NĀ KOA Leather & Patch of Shade

"Thanks to Build Your Shopify Store in 10 Days, I was able to not only increase traffic to my store, but also make a really nice looking Shopify store. This class has a lot of great topics to learn from basic SEO, product descriptions, to email marketing and lots more. But what I really enjoyed the most, they took their time to build a website from scratch alongside you, and they will answer your questions right away. I will definitely recommend this class!"
"Thanks to Ivana and Simon, I now have a new Shopify website. I would never have had the courage to set up the site without your course. The course gave me the confidence to persevere and set up my site."
"I've built websites before that took 6 months. I can't believe I have a fully functional, operating website in one month that's ready to go. It's not perfect, I still need to make a few tweaks, but honestly, I would not be mad if somebody visited this website right now and bought products. I'm really, really happy with it."
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