Welcome to Merchant Mastery: eCommerce sales and marketing courses for Shopify store owners.
Whether you're at a crawl, walk, or run with your online store, we have courses to help you build and optimize your store, master email marketing and ads, understand offer strategy, and scale your revenue.
We're tight with all the right people.







What our students are saying:
"Thanks to Build Your Shopify Store in 10 Days, I was able to not only increase traffic to my store, but also make a really nice looking Shopify store. This class has a lot of great topics to learn from basic SEO, product descriptions, to email marketing and lots more. But what I really enjoyed the most, they took their time to build a website from scratch alongside you, and they will answer your questions right away. I will definitely recommend this class!"
"Thanks to Ivana and Simon, I now have a new Shopify website. I would never have had the courage to set up the site without your course. The course gave me the confidence to persevere and set up my site."
"I've built websites before that took 6 months. I can't believe I have a fully functional, operating website in one month that's ready to go. It's not perfect, I still need to make a few tweaks, but honestly, I would not be mad if somebody visited this website right now and bought products. I'm really, really happy with it."
"I put together my automations and everything and I sent out just like a little, small newsletter blast and it converted! It was my first recurring sale from somebody that I don't know. I don't know who they are. Which is really cool. That was a really happy moment for me."
"Serious value for a small business. I didn’t know where to begin and this course helped me to think ahead, strategize and implement with confidence."