Welcome to the Merchant Mastery blog.

In the competitive e-commerce landscape, understanding your customer's other options is crucial for success. This guide offers a step-by-step checklist to conduct the beginning of a competitive analysis, enabling you to gain actionable insights into your competitors' strategies, strengths, and weaknesses.
As an ecommerce merchant, you know that building trust with your customers is crucial for business growth. In today’s digital landscape, where consumers have countless options at their fingertips, social proof emerges as a powerful tool to influence buying decisions. Let’s dive into what social proof is, why it matters, and how you can leverage it effectively.

Innovation is the key to staying ahead in the market. Transforming existing products into fresh, innovative offerings requires a creative approach to design and functionality. Here are three ways to breathe new life into your current product lines.


If you spend three hours writing your copy, 90 minutes should be spent on creating the perfect hook. But crafting the perfect hook is not just an art; it’s a science that requires deep customer understanding and empathy. By focusing on the SHARP principles, you can create hooks that are attention-grabbing and deeply resonant with your audience's needs and desires.
Beginners may confuse the concept of product bundling with building a strategic product stack. And although they are related, a product stack isn’t just a collection of individual products. It’s a strategic array of complementary items designed to maximize customer value and usability. 

For Canadian and Commonwealth shoppers, there's a massive shopping day still to come.

Boxing Day is estimated to be the 5th largest shopping day in 2021.

For country's that don’t recognize Boxing Day, post-Christmas is still an opportunity for one last sale. If your Black Friday sale underperformed, what’s stopping you from taking what you learned and giving it one last hurrah?

Some ways you can frame your end-of-year sale include: 

  • Treat Yourself—Now that Christmas shipping deadlines have passed, encourage shoppers to buy for themselves.
  • Thank You Sale—Thank your customers for supporting you throughout the year by offering them one last sale.
  • One Last Gift From Us—Include some sort of extra perk, like a gift with purchase. 

We're all still suffering from a little Black Friday hangover, but the season's not over just yet. With old Saint Nick making his list and checking it twice, we know of one item that will definitely be in Santa's sleigh... 

You guessed it: Gift cards!

Love 'em or hate 'em, gift cards are one of the best ways to continue bringing in sales even after your shipping deadline passes. 

Fortunately, gift cards solve many problems: 

If you're experiencing "Last Minute Christmas Gift Stress Syndrome", you're not alone. 

Maybe you're trying to find a gift for that special someone, or you pulled your uncle's friend's son for Secret Santa (the last time you saw him was 20 years ago, when you were 11... ), finding the perfect gift can feel overwhelming.

That's what holiday gift guides are for.

You still have 25 days to go until Christmas. That's 25 days of reaching customers who are in a shopping mindset. 

December 18th is predicted to be the second busiest shopping day of the year, with December 23rd and December 11th following close behind.

To help capture customers who are still in that holiday shopping state of mind, some brands are extending their BFCM sales for the entire week after Cyber Monday.