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Welcome to the Merchant Mastery blog.

Amazon Prime Day is on June 21 and 22 and for many a merchant, represents one of the biggest earning opportunities of the year. If you already sell on Amazon, this is your cue to roll up your sleeves and get to work on your Prime Day campaign. Learn how to maximize your Amazon Prime Day earnings this year.

When it comes to scaling your business, tracking is everything. You can’t turn up the dial on your sales if you don’t know where they’re coming from.

That’s where third party cookies come in. They show you what’s working (and what isn’t) when it comes to driving sales. 

Merchant Mastery is expanding and we’re looking to add the next member to our mighty sales and marketing engine.


We're not talking about a Kardashian unless you have a cool milli to drop per sponsored post. From a brand perspective, it can be overwhelming to find the right influencer match. How do you choose?!

Things are heating up this May! Mark your calendars because on May 26th, beginning at 10am PDT, we'll be hosting our next Virtual Shopify Meetup and you're invited!

You've heard us say this before and we'll say it again (and again, and again, and again...): Treat emailing your subscribers as a privilege, not a transaction.

This includes being extra sensitive around some of the holidays many of us take for granted (for example, Mother's Day, Father's Day, Siblings Day, etc.).

Thinkific is a platform that allows you to seamlessly integrate your Shopify store and sell physical goods (your product) alongside digital ones (your courses and tutorials).
Earlier this week was officially the big day: Apple released its new iOS 14.5 update.

Each of these tactics alone could be a powerhouse for your online store. We've seen online stores succeed by simply mastering just one item.

Last month Klaviyo founder Andrew Bialecki shared some interesting numbers:

  • Klaviyo's customer base tripled in 2020.
  • There are over 100,000 startup businesses using Klaviyo for free, and over 200,000 total users worldwide.
  • Klaviyo partners have doubled.
  • Merchants made $15 billion in sales using Klaviyo in 2020. That's a 50% YoY increase!

On the heels of these stats came back-to-back announcements about two major updates. 

Here's the scoop: