JTBD is a framework that helps businesses understand and prioritize customer needs by focusing on the “jobs” customers are trying to get done. It emphasizes that customers “hire” products and services to solve specific problems or achieve desired outcomes.
If you are getting a 9 ROAS on your ad spend, you are doing it wrong.
When a store's sales are underperforming, it's crucial to examine the core elements that drive consumer behaviour. There are three fundamental reasons why a retail store's sales may be struggling: the wrong product, the wrong target market, and the wrong offer. Let's delve into each of these factors and explore how they can make or break a retail business.
Understanding why people shop is crucial for tailoring strategies that meet customer needs and drive sales. Shopping motivations are multifaceted, encompassing functional, emotional, social, and experiential aspects. This guide explores 35 distinct shopping motives and provides actionable insights on how online stores can leverage these motives to enhance the customer experience.
The value of products and services extends far beyond their basic functions. While a refrigerator keeps our food fresh and a smartphone keeps us connected, the true worth of these items is multi-dimensional, enriching our lives in various subtle and significant ways. From fulfilling basic necessities and providing economic savings to offering emotional comfort and enhancing social status, the reasons behind our purchases are as diverse as the products themselves.
Your store is a perfect reflection of your state of mind.
- Messy store, messy mind.
- Thriving store, thriving mind.
The good news is that even if your store isn't exactly where you want it to be yet, you can get it there.
But it starts with your mindset.
In 1958, the "grumpy old man" advertisement emerged as a groundbreaking concept from the McGraw-Hill business magazine group. It depicted a cantankerous older man who epitomized the skeptical customer of that era.
The man is asking a salesman,
- I don't know who you are.
- I don't know your company.
- I don't know your company's product.
- I don't know what your company stands for.
- I don't know your company's customers.
- I don't know your company's record.
- I don't know your company's reputation.
- Now—what was it you wanted to sell me?
In the competitive e-commerce landscape, understanding your customer's other options is crucial for success. This guide offers a step-by-step checklist to conduct the beginning of a competitive analysis, enabling you to gain actionable insights into your competitors' strategies, strengths, and weaknesses.
As an ecommerce merchant, you know that building trust with your customers is crucial for business growth. In today’s digital landscape, where consumers have countless options at their fingertips, social proof emerges as a powerful tool to influence buying decisions. Let’s dive into what social proof is, why it matters, and how you can leverage it effectively.
Innovation is the key to staying ahead in the market. Transforming existing products into fresh, innovative offerings requires a creative approach to design and functionality. Here are three ways to breathe new life into your current product lines.