- Messy store, messy mind.
- Thriving store, thriving mind.
In 1958, the "grumpy old man" advertisement emerged as a groundbreaking concept from the McGraw-Hill business magazine group. It depicted a cantankerous older man who epitomized the skeptical customer of that era.
The man is asking a salesman,
- I don't know who you are.
- I don't know your company.
- I don't know your company's product.
- I don't know what your company stands for.
- I don't know your company's customers.
- I don't know your company's record.
- I don't know your company's reputation.
- Now—what was it you wanted to sell me?
Innovation is the key to staying ahead in the market. Transforming existing products into fresh, innovative offerings requires a creative approach to design and functionality. Here are three ways to breathe new life into your current product lines.
For Canadian and Commonwealth shoppers, there's a massive shopping day still to come.
Boxing Day is estimated to be the 5th largest shopping day in 2021.
For country's that don’t recognize Boxing Day, post-Christmas is still an opportunity for one last sale. If your Black Friday sale underperformed, what’s stopping you from taking what you learned and giving it one last hurrah?
Some ways you can frame your end-of-year sale include:
- Treat Yourself—Now that Christmas shipping deadlines have passed, encourage shoppers to buy for themselves.
- Thank You Sale—Thank your customers for supporting you throughout the year by offering them one last sale.
- One Last Gift From Us—Include some sort of extra perk, like a gift with purchase.