We're all still suffering from a little Black Friday hangover, but the season's not over just yet. With old Saint Nick making his list and checking it twice, we know of one item that will definitely be in Santa's sleigh...
You guessed it: Gift cards!
Love 'em or hate 'em, gift cards are one of the best ways to continue bringing in sales even after your shipping deadline passes.
Fortunately, gift cards solve many problems:
If you're experiencing "Last Minute Christmas Gift Stress Syndrome", you're not alone.
Maybe you're trying to find a gift for that special someone, or you pulled your uncle's friend's son for Secret Santa (the last time you saw him was 20 years ago, when you were 11... ), finding the perfect gift can feel overwhelming.
That's what holiday gift guides are for.
You still have 25 days to go until Christmas. That's 25 days of reaching customers who are in a shopping mindset.
December 18th is predicted to be the second busiest shopping day of the year, with December 23rd and December 11th following close behind.
To help capture customers who are still in that holiday shopping state of mind, some brands are extending their BFCM sales for the entire week after Cyber Monday.
An enticing offer?
Creative ad copy and images?
User friendly website?
Beautifully designed email campaigns?
Truth is, it’s not any one single thing above.
The most important factor in having a successful holiday season is...
BEING READY FOR IT!
And while we're on the topic, how do you calculate the value of any of your mailing lists?
Understanding the actual monetary value of your lists can help justify your ad spend. While this isn't a metric that Klaviyo reports for you, we have a super quick hack to help you calculate your list value.
Trust us, this one's a game changer.
Klaviyo recently announced 6 exciting product updates that will be a game-changer going into Black Friday / Cyber Monday. These updates include:
- New Template Editor
- New Forms Library
- Quiet Hours
- Help Desk Integration
- Scheduled Reports
- Showcase
Let’s dive deeper into each of the new features.
Think about this:
- Google owns YouTube, Google Chrome, Gmail, Nest, and many other companies.
- Google is the most visited website, with YouTube second.
- YouTube is the second most used social platform.
Why is all this relevant? Data, data, data.
Google has access to A LOT of it, which means YouTube advertising has really powerful targeting capabilities.
“I’ve been doing this for 43 years and never seen it this bad... Everything that can go wrong is going wrong at the same time,” said Isaac Larian, Founder and CEO of MGA Entertainment, when asked about Covid-19’s supply chain disruptions.
The effects of Covid-19 on the supply chain have been snowballing since factories slowed output or closed down entirely in 2020. Events like the Suez Canal blockage, labour shortages, and raising transportation costs have retailers raising alarm bells for the holiday season.
It has officially been two weeks since Apple released their iOS 15 update. In a turn of events shocking to absolutely no one, this update, along with the data tracking pop-up alerts released back in April, has disrupted the advertising and email game.
** Sighhh **
We all know acquiring new customers is a necessary cost, but if your customer acquisition cost (CAC) is too high, your profit margin will get smaller, and smaller, and smaller... well, you get the idea.
Calculating your CAC helps you understand how much you need to earn from each customer to have a profitable business. There are different ways to calculate your CAC, but before we do so, let's first define it.
Customer acquisition cost (CAC) is the cost to your business of earning a new customer. CAC includes all costs that contribute to getting your product into a customer’s hands. Costs such as sales costs, marketing costs, product costs, etc.