Pop Quiz: What Do Great Brands Have In Common When It Comes To Black Friday / Cyber Monday?

An enticing offer?

Creative ad copy and images?

User friendly website?

Beautifully designed email campaigns?

Truth is, it’s not any one single thing above.

The most important factor in having a successful holiday season is...


Having an offer that resonates with your target customer base, backed by a marketing engine (ads, emails, website) that supports it.

That's why it's so important to identify what your customers want...

  • Uncomplicated offers
  • Easy / curated shopping experiences
  • Good communication
  • VIP / insider perks

Because remember:

You don't want to launch a holiday sale and try to shove it at your audience.

Instead, you want a campaign that resonates with your customer. A campaign that will stand out in a SEA of holiday offers from your competitors.

During Black Friday / Cyber Monday your products will be introduced to a whole bunch of new customers. This is your chance to make a good first impression, so these customers continue to buy from you throughout the year, and come back for more during the 2022 holiday season.

Can you check off these boxes to make sure you're ready to press play on your holiday sale? 

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