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Welcome to the Merchant Mastery blog.

We're not talking about a Kardashian unless you have a cool milli to drop per sponsored post. From a brand perspective, it can be overwhelming to find the right influencer match. How do you choose?!

Things are heating up this May! Mark your calendars because on May 26th, beginning at 10am PDT, we'll be hosting our next Virtual Shopify Meetup and you're invited!

You've heard us say this before and we'll say it again (and again, and again, and again...): Treat emailing your subscribers as a privilege, not a transaction.

This includes being extra sensitive around some of the holidays many of us take for granted (for example, Mother's Day, Father's Day, Siblings Day, etc.).

Thinkific is a platform that allows you to seamlessly integrate your Shopify store and sell physical goods (your product) alongside digital ones (your courses and tutorials).
Earlier this week was officially the big day: Apple released its new iOS 14.5 update.

Each of these tactics alone could be a powerhouse for your online store. We've seen online stores succeed by simply mastering just one item.

Last month Klaviyo founder Andrew Bialecki shared some interesting numbers:

  • Klaviyo's customer base tripled in 2020.
  • There are over 100,000 startup businesses using Klaviyo for free, and over 200,000 total users worldwide.
  • Klaviyo partners have doubled.
  • Merchants made $15 billion in sales using Klaviyo in 2020. That's a 50% YoY increase!

On the heels of these stats came back-to-back announcements about two major updates. 

Here's the scoop:

Over one million merchants are now using Shopify as their store site, which has made Shopify the third-largest eCommerce retailer after Amazon and eBay. The Shopify platform and its ecosystem of app partners have made getting your online store up and running super easy, and that’s the problem. At Merchant Mastery, we see too many beginning merchants build out their online stores to experience one of the following predicaments:
Conversion science is the study and practice of getting website visitors to perform an action on a merchant site. Common activities include clicking a link, filling out a form, downloading a file, subscribing to a list, adding to cart, and eventually transacting a purchase.

Does this sound familiar?

You're a one-person team. You do everything for your online store. You handle manufacturing, logistics, fulfillment, your sales and marketing efforts, and, oh yeah, you do all the design because you don't have a graphic designer on your payroll. (Ahem, correction: You have one, and it's you).

You've dabbled in Adobe Photoshop, but you find it intimidating, and kind of expensive for what you need it for.

What do you do?

Probably look for free tools to start, but where do you find the right ones?

We have just the toolkit for you.