Over one million merchants are now using Shopify as their store site, which has made Shopify the third-largest eCommerce retailer after Amazon and eBay. The Shopify platform and its ecosystem of app partners have made getting your online store up and running super easy, and that’s the problem. At Merchant Mastery, we see too many beginning merchants build out their online stores to experience one of the following predicaments:
Conversion science is the study and practice of getting website visitors to perform an action on a merchant site. Common activities include clicking a link, filling out a form, downloading a file, subscribing to a list, adding to cart, and eventually transacting a purchase.
You're a one-person team. You do everything for your online store. You handle manufacturing, logistics, fulfillment, your sales and marketing efforts, and, oh yeah, you do all the design because you don't have a graphic designer on your payroll. (Ahem, correction: You have one, and it's you).
You've dabbled in Adobe Photoshop, but you find it intimidating, and kind of expensive for what you need it for.
What do you do?
Probably look for free tools to start, but where do you find the right ones?