Welcome to the Merchant Mastery blog.

As of August 1, 2021, Shopify is offering zero percent revenue share on the first $1 million USD your app makes in the Shopify App Store.

And the better news: Every year, those numbers reset.

What if you earn more than $1 million USD?

You'll pay 15 percent revenue share, which is lower than the previous 20 percent.

Shopify is also introducing a one-time registration fee for all developers who register after August 1st.

Look, there's no easy way to say this: You're going to have to spend some $$$ to acquire new customers.

But (and this is easier to say)...

It's much easier to get a repeat purchase from an existing customer than it is to acquire a new customer.

This is where loyalty and rewards programs can be a major value-add because they can help you increase revenue in a few ways:

Remember in-store layaways? Buy-Now-Pay-Later (BNPL) is kind of like that.

Kind of.

Since we're so fond of data over here, here's a number for you: More than one-third of US eCommerce businesses are looking into offering financing options to customers. 

Earlier this month Apple kicked off its annual developers conference where it unveiled iOS 15 with lots of new features for post-pandemic life, many of them starting with the letter P.

Amazon Prime Day is on June 21 and 22 and for many a merchant, represents one of the biggest earning opportunities of the year. If you already sell on Amazon, this is your cue to roll up your sleeves and get to work on your Prime Day campaign. Learn how to maximize your Amazon Prime Day earnings this year.

When it comes to scaling your business, tracking is everything. You can’t turn up the dial on your sales if you don’t know where they’re coming from.

That’s where third party cookies come in. They show you what’s working (and what isn’t) when it comes to driving sales. 

Merchant Mastery is expanding and we’re looking to add the next member to our mighty sales and marketing engine.


We're not talking about a Kardashian unless you have a cool milli to drop per sponsored post. From a brand perspective, it can be overwhelming to find the right influencer match. How do you choose?!

Things are heating up this May! Mark your calendars because on May 26th, beginning at 10am PDT, we'll be hosting our next Virtual Shopify Meetup and you're invited!

You've heard us say this before and we'll say it again (and again, and again, and again...): Treat emailing your subscribers as a privilege, not a transaction.

This includes being extra sensitive around some of the holidays many of us take for granted (for example, Mother's Day, Father's Day, Siblings Day, etc.).