Welcome to the Merchant Mastery blog.
Things are heating up this May! Mark your calendars because on May 26th, beginning at 10am PDT, we'll be hosting our next Virtual Shopify Meetup and you're invited!
This year's theme is introducing new revenue streams for 2021.
- by Social Lite Inc.
- May 18, 2021
- 1 min read
You've heard us say this before and we'll say it again (and again, and again, and again...): Treat emailing your subscribers as a privilege, not a transaction.
This includes being extra sensitive around some of the holidays many of us take for granted (for example, Mother's Day, Father's Day, Siblings Day, etc.).
- by Social Lite Inc.
- May 12, 2021
- 2 min read
- by Social Lite Inc.
- May 04, 2021
- 1 min read
- by Social Lite Inc.
- April 28, 2021
- 1 min read
Each of these tactics alone could be a powerhouse for your online store. We've seen online stores succeed by simply mastering just one item.
- by Social Lite Inc.
- April 28, 2021
- 2 min read
Last month Klaviyo founder Andrew Bialecki shared some interesting numbers:
- Klaviyo's customer base tripled in 2020.
- There are over 100,000 startup businesses using Klaviyo for free, and over 200,000 total users worldwide.
- Klaviyo partners have doubled.
- Merchants made $15 billion in sales using Klaviyo in 2020. That's a 50% YoY increase!
On the heels of these stats came back-to-back announcements about two major updates.
Here's the scoop:
- by Social Lite Inc.
- April 28, 2021
- 2 min read
- by Kurian Tharakan
- April 28, 2021
- 3 min read
- by Kurian Tharakan
- March 29, 2021
- 6 min read
Does this sound familiar?
You're a one-person team. You do everything for your online store. You handle manufacturing, logistics, fulfillment, your sales and marketing efforts, and, oh yeah, you do all the design because you don't have a graphic designer on your payroll. (Ahem, correction: You have one, and it's you).
You've dabbled in Adobe Photoshop, but you find it intimidating, and kind of expensive for what you need it for.
What do you do?
Probably look for free tools to start, but where do you find the right ones?
We have just the toolkit for you.
- by Social Lite Inc.
- March 26, 2021
- 2 min read
Q2 is only two weeks away, which means that now is the optimal time to start warming up new audiences to your store, and verifying which offers are resonating with your audience the most.
Because, well, Black Friday / Cyber Monday (BFCM) is kind of a big deal, because it's a massive opportunity to generate a lot of sales.
- by Social Lite Inc.
- March 25, 2021
- 2 min read