Welcome to the Merchant Mastery blog.
In the world of email, just like in life, you don't get many chances to make a stellar first impression. And if you mess it up, well... you may not get a chance to redeem yourself.
Did you know emails in a welcome flow generate a 86% greater click rate than one-time sends?
The welcome series is one of the most important automated email flows you can set up.
- by Social Lite Inc.
- March 25, 2021
- 2 min read
OK, it doesn't just kind of suck. It sucks big time. Did you know that according to Shopify, out of every 10 customers that add a product to cart, 7 will abandon the purchase?!
The thing about cart abandonment, however, is that it's the lowest hanging fruit — these shoppers have demonstrated high intent to purchase, and they just haven't followed through with the transaction yet.
So as a store owner, you need every tactic in your toolkit to farm these sales opportunities.
- by Social Lite Inc.
- March 25, 2021
- 4 min read
- by Social Lite Inc.
- February 18, 2021
- 2 min read
- by Social Lite Inc.
- February 18, 2021
- 1 min read
- by Social Lite Inc.
- February 12, 2021
- 3 min read
The only way to grow a sustainable, profitable eCommerce business is to give your customers a reason to buy and to keep buying. Here are 6 offer ideas to encourage shopper to buy NOW.
- by Social Lite Inc.
- February 02, 2021
- 2 min read
- by Social Lite Inc.
- October 05, 2020
- 4 min read
- by Social Lite Inc.
- September 22, 2020
- 8 min read