- Thou shalt know thy buyer’s pain and gain better than any rival, that thou mayest craft a truly differentiated offer for a clearly chosen customer and speak plainly of its benefits and proof.
- Thou shalt not build on rented attention alone; thou shalt sow compounding demand with search, content, and authority, that discovery may endure when ads do falter.
- Thou shalt architect thy store for clarity: clean navigation, logical collections, descriptive URLs, and pages aligned to searcher intent, that the path to purchase be unmistakable.
- Thou shalt make speed a virtue; purge bloat, compress media, and keep thy themes and apps lean, that rankings may rise and bounce be kept at bay.
- Thou shalt honor your site pages: clear value, crisp imagery, trustworthy reviews, and objections answered before they are asked, that trust may take root and spread by word of mouth.
- Thou shalt remove friction from cart unto checkout: transparent costs, express payment, minimal fields, and no surprises at the end, for clarity is the antidote to abandonment.
- Thou shalt capture and cultivate thy audience: email and SMS to welcome, recover, educate, replenish, and win back, that lifetime value may grow with grace.
- Thou shalt price and bundle with wisdom: lift perceived value, protect margin, and wield scarcity only when it is true, that profit and principle may walk together.
- Thou shalt operate by evidence: measure the funnel, test without ceasing, and keep thy benchmarks before thee, from average to strong to excellent, pressing upward by design, not hope.
- Thou shalt earn the brand daily: deliver delight, keep promises, build community, and learn continually from customers, tests, and failures—adapting faster than rivals who stand still.
And if one law must be set above all the others: Thou shalt not chase shiny hacks but pursue compounding actions through small, honest improvements stacked weekly until advantage becomes unassailable.
