How to Create a High-Converting Ecommerce Campaign for Your Online Store
If you want to consistently create high converting eCommerce campaigns, you need to focus on the key pillars that will actually get you sales.
WHAT YOU WILL LEARN
🚀 The eCustomer Purchase Path - how to create a systematic strategy that builds upon each step, to attract perfect customers and ascend them into fanatics who in-turn help you get more customers.
🚀 The Perfect Customer Profile - How to define your perfect customer: this is the absolute secret to creating content that wins their attention every single time, and ultimately gets them to buy.
🚀 The four key value attributes- How to pre-empt any objection your customer has to buying from you by understanding their decision-making process.
🚀 Creating your full offer stack - How to create the ultimate pitch for your products where the perceived value of what you are selling will outweigh the cost, and your customers would be silly to say no - essentially a complete makeover from how most merchants are presenting products to their customers now.
Scott is the founder of Social Lite, a Shopify Partner sales and marketing agency, and the co-founder of Merchant Mastery, a training and coaching company for Shopify store owners. Scott and his team have helped hundreds of Shopify merchants around the globe scale their revenue with Facebook ads, Google ads, email marketing, and offer strategies along the customer journey. As certified Shopify Experts, Social Lite has hosted Shopify Meetups in cities throughout North America, and Scott has taught eCommerce strategies on industry-leading stages, podcasts, and webinars, including Shopify Compass, Privy Masterclass, Klaviyo Bootcamp, DigitalMarketer.com, and Digital Agency Expo in NYC. In 2020, Scott and his business partner Simon also started teaching a course at the University of Alberta on eCommerce sales.
Dan has spent more than 30 years in the retail and service industries. Specializing in marketing & business development, inventory planning, operations and customer driven sales management. He is an award-winning business coach with a proven understanding of what it takes to be successful as an entrepreneur. Dan spent 16 years in senior management and ownership roles with multi-store retailers before joining Canadian Retail Solutions as their CEO, Director of Retail Planning. Dan works directly with clients’ coast to coast representing hundreds of retail categories. He is the founder of The Wealthy Retailer™ which began as an educational series delivering a successive in-depth look at key areas for growing and nurturing retail stores to maximize their profit potential.
"54 Powerful Offers For Your Online Store"
This popular guide includes:
🎯 Offers that encourage shoppers to buy now
🎯 Offers that increase average order value (AOV)
🎯 Offers that increase customer lifetime value (CLV)
🎯 Offers that reduce your customer's risk to purchase