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[Two-Part Virtual Workshop] Scale Your Online Store With Influencers And Affiliates — Social Strategy And Organic Selling

Price per person $149 CAD

"Your program offers unbelievable value. The amount of love and effort you put into your client’s satisfaction is a high bar for others in your industry to aspire to. And to that, I say good luck. No one can beat the team at Merchant Mastery. Thank you." - Bruce

Done-For-You Templates, Checklists, and Insider Hacks

July 22nd: 10am-1pm MDT
July 27th: 10am-12pm MDT

Session 1 will focus on finding the right influencer(s) for your brand, perfecting your pitch, and deliverables.

  • Learn the difference between building out an affiliate program and running individual influencer collabs.
  • Understand the Customer Value Journey and where influencer marketing fits within this journey.
  • When does influencer marketing make sense for your brand?
  • Finding the right influencer for your brand and what to look for.
  • Understanding engagement metrics and tools to use to simplify this process.
  • Media Kits: When are they used? What do they contain?
  • Perfecting your pitch. (Pitch template included.)
  • What sort of content to ask for and why (photo, video, Stories / Reels, etc.).
  • What to pay your influencer(s).
  • When to use discount codes, commission on sales generated, free product, or a combination of these.
  • Do you need a formal contract? What should it look like? (Contract template included.)
  • What happens if deliverables aren't met?
  • Long-term vs. short-term partnerships and brand exclusivity.

Session 2 will focus on using influencer content and affiliates to scale your online store.

  • How to ask permission to use content you’re tagged in.
  • Using story shares and screen record.
  • Encouraging your fans to give you more user-generated content.
  • Using influencers and affiliates to scale your eCommerce store (website, emails, ads).
  • Use cases for different types of content / campaign ideas.
  • Launching and growing an affiliate program.
  • Key elements of an affiliate program, including your landing page, softwares you can use to automate the process, and terms and conditions. (Affiliate Terms and Conditions template included.)
  • How to get affiliate signups.

$149 CAD per person

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