[Two-Part Virtual Workshop] Scale Your Online Store With Influencers And Affiliates — Social Strategy And Organic Selling
Price per person
"Your program offers unbelievable value. The amount of love and effort you put into your client’s satisfaction is a high bar for others in your industry to aspire to. And to that, I say good luck. No one can beat the team at Merchant Mastery. Thank you." - Bruce
Done-For-You Templates, Checklists, and Insider Hacks
July 22nd: 10am-1pm MDT July 27th: 10am-12pm MDT
Session 1 will focus on finding the right influencer(s) for your brand, perfecting your pitch, and deliverables.
Learn the difference between building out an affiliate program and running individual influencer collabs.
Understand the Customer Value Journey and where influencer marketing fits within this journey.
When does influencer marketing make sense for your brand?
Finding the right influencer for your brand and what to look for.
Understanding engagement metrics and tools to use to simplify this process.
Media Kits: When are they used? What do they contain?
Perfecting your pitch. (Pitch template included.)
What sort of content to ask for and why (photo, video, Stories / Reels, etc.).
What to pay your influencer(s).
When to use discount codes, commission on sales generated, free product, or a combination of these.
Do you need a formal contract? What should it look like? (Contract template included.)
What happens if deliverables aren't met?
Long-term vs. short-term partnerships and brand exclusivity.
Session 2 will focus on using influencer content and affiliates to scale your online store.
How to ask permission to use content you’re tagged in.
Using story shares and screen record.
Encouraging your fans to give you more user-generated content.
Using influencers and affiliates to scale your eCommerce store (website, emails, ads).
Use cases for different types of content / campaign ideas.
Launching and growing an affiliate program.
Key elements of an affiliate program, including your landing page, softwares you can use to automate the process, and terms and conditions. (Affiliate Terms and Conditions template included.)