Find what you seek.
48 results
Your 5-Step Guide to Launching and Growing a Loyalty Program
Look, there's no easy way to say this: You're going to have to spend some $$$ to acquire new customers.
But (and this is easier to say)...
It's much easier to get a repeat purchase from an existing customer than it is to acquire a new customer.
This is where loyalty and rewards programs can be a major value-add because they can help you increase revenue in a few ways:
6 Offers to Encourage Shoppers to Buy Now
The only way to grow a sustainable, profitable eCommerce business is to give your customers a reason to buy and to keep buying. Here are 6 offer ideas to encourage shopper to buy NOW.
Everything You Need To Know About Klaviyo's New Product Announcement
Last month Klaviyo founder Andrew Bialecki shared some interesting numbers:
Klaviyo's customer base tripled in 2020.
There are over 100,000 startup businesses using Klaviyo for free, and over 200,000 total users worldwide.
Klaviyo partners have doubled.
Merchants made $15 billion in sales using Klaviyo in 2020. That's a 50% YoY increase!
On the heels of these stats came back-to-back announcements about two major updates.
Here's the scoop:
Diversifying your ads with Snapchat
Snapchat has a distinct user base:
75% of users are millennials and Gen Z (who have $1 trillion in direct spending power).
70% of users are female.
84% of users are under 34 years old.
For companies whose target market aligns with this niche user base, Snapchat advertising is a no-brainer .
What about those companies whose target market doesn’t align?
Well….
Bye Bye Swipe-Ups: How To Use Instagram Stories To Engage With Your Customers
Instagram recently removed the swipe-up feature for Instagram stories and replaced it with new link stickers.
Users who have over 10,000 followers will see a new option in their sticker menu, which they can use to link any products. The linkable sticker may be released to all accounts following a trial period. **Crosses Fingers**
Instagram has surpassed 1 billion monthly active users worldwide, and over 500 million people use Instagram stories daily.
Because stories disappear after 24 hours...
How To Calculate The Value Of Your Facebook Lead List
And while we're on the topic, how do you calculate the value of any of your mailing lists?
Understanding the actual monetary value of your lists can help justify your ad spend. While this isn't a metric that Klaviyo reports for you, we have a super quick hack to help you calculate your list value.
Trust us, this one's a game changer.
How to Maximize Your Amazon Prime Day Earnings This Year
Amazon Prime Day is on June 21 and 22 and for many a merchant, represents one of the biggest earning opportunities of the year. If you already sell on Amazon, this is your cue to roll up your sleeves and get to work on your Prime Day campaign. Learn how to maximize your Amazon Prime Day earnings this year.
First Impressions Matter, Don't Mess This One Up
In the world of email, just like in life, you don't get many chances to make a stellar first impression. And if you mess it up, well... you may not get a chance to redeem yourself.
Did you know emails in a welcome flow generate a 86% greater click rate than one-time sends?
The welcome series is one of the most important automated email flows you can set up.
Sleigh The Holidays With Gift Guides
If you're experiencing "Last Minute Christmas Gift Stress Syndrome", you're not alone.
Maybe you're trying to find a gift for that special someone, or you pulled your uncle's friend's son for Secret Santa (the last time you saw him was 20 years ago, when you were 11... ), finding the perfect gift can feel overwhelming.
That's what holiday gift guides are for.
3...2...1 and we have iOS 15 liftoff
How will the new iOS 15 update impact email marketing?
We're glad you asked.
The main changes include the ability to:
Hide open email behaviour by pre-loading email images, including tracking pixels.
Hide specific (e.g., city-level) location data by blocking IP addresses.
Obscure click-through activity by using a proxy email address.
Which 3 Would You Choose?
Each of these tactics alone could be a powerhouse for your online store. We've seen online stores succeed by simply mastering just one item.
Calculating The Cost Of Acquiring A Customer
We all know acquiring new customers is a necessary cost, but if your customer acquisition cost (CAC) is too high, your profit margin will get smaller, and smaller, and smaller... well, you get the idea.
Calculating your CAC helps you understand how much you need to earn from each customer to have a profitable business. There are different ways to calculate your CAC, but before we do so, let's first define it.
Customer acquisition cost (CAC) is the cost to your business of earning a new custo...
Frustrated With Facebook Reporting? Same
It has officially been two weeks since Apple released their iOS 15 update. In a turn of events shocking to absolutely no one, this update, along with the data tracking pop-up alerts released back in April, has disrupted the advertising and email game.
** Sighhh **
What Does a "Cookieless" World Mean for eCommerce?
When it comes to scaling your business, tracking is everything. You can’t turn up the dial on your sales if you don’t know where they’re coming from.
That’s where third party cookies come in. They show you what’s working (and what isn’t) when it comes to driving sales.
5 Steps to Finding the Perfect Influencer for Your Next Brand Collab
We're not talking about a Kardashian unless you have a cool milli to drop per sponsored post. From a brand perspective, it can be overwhelming to find the right influencer match. How do you choose?!
Diversify Your Online Sales Channels for Q3 + Q4
A few years ago, Sebastian (let's call him that), whose business operates in the automotive space, reached out to us to chat about his eCommerce strategy.
He had developed an incredible brand, but competition in the automotive space was fierce, and although they had built a loyal fanbase, they wanted to make their brand a household name.
Cart Abandonment Kind of Sucks, Here's How to Fix It
OK, it doesn't just kind of suck. It sucks big time. Did you know that according to Shopify, out of every 10 customers that add a product to cart, 7 will abandon the purchase?!
The thing about cart abandonment, however, is that it's the lowest hanging fruit — these shoppers have demonstrated high intent to purchase, and they just haven't followed through with the transaction yet.
So as a store owner, you need every tactic in your toolkit to farm these sales opportunities.
Global Trade Is A Mess, And Peak Shipping Has Just Begun
“I’ve been doing this for 43 years and never seen it this bad... Everything that can go wrong is going wrong at the same time,” said Isaac Larian, Founder and CEO of MGA Entertainment, when asked about Covid-19’s supply chain disruptions.
The effects of Covid-19 on the supply chain have been snowballing since factories slowed output or closed down entirely in 2020. Events like the Suez Canal blockage, labour shortages, and raising transportation costs have retailers raising alarm bells for ...
Let Them Eat Cake! (Unless They Like Pie)
You've heard us say this before and we'll say it again (and again, and again, and again...): Treat emailing your subscribers as a privilege, not a transaction.
This includes being extra sensitive around some of the holidays many of us take for granted (for example, Mother's Day, Father's Day, Siblings Day, etc.).
Dominate The Holiday Sales Rush Using Your Owned Channels
Klaviyo recently announced 6 exciting product updates that will be a game-changer going into Black Friday / Cyber Monday. These updates include:
New Template Editor
New Forms Library
Quiet Hours
Help Desk Integration
Scheduled Reports
Showcase
Let’s dive deeper into each of the new features.
Apple's New iOS Update Is Here: 2 Steps You Should Take Right Now (If You Haven't Already)
Earlier this week was officially the big day: Apple released its new iOS 14.5 update.
The Key To Last Minute Shopping
We're all still suffering from a little Black Friday hangover, but the season's not over just yet. With old Saint Nick making his list and checking it twice, we know of one item that will definitely be in Santa's sleigh...
You guessed it: Gift cards!
Love 'em or hate 'em, gift cards are one of the best ways to continue bringing in sales even after your shipping deadline passes.
Fortunately, gift cards solve many problems:
What's "Business Interruption" and Why Should You Care?
There’s no way to sugarcoat this: We live in a pretty volatile world.
And this volatility isn’t easing up any time soon.
The key is preparation, and data. Sooo much data.
Today We're Thinking Inside The Box
For Canadian and Commonwealth shoppers, there's a massive shopping day still to come.
Boxing Day is estimated to be the 5th largest shopping day in 2021.
For country's that don’t recognize Boxing Day, post-Christmas is still an opportunity for one last sale. If your Black Friday sale underperformed, what’s stopping you from taking what you learned and giving it one last hurrah?
Some ways you can frame your end-of-year sale include:
Treat Yourself—Now that Christmas shipping deadlines have ...
How Apple's New Privacy Changes Will Impact Email
Earlier this month Apple kicked off its annual developers conference where it unveiled iOS 15 with lots of new features for post-pandemic life, many of them starting with the letter P.
Lights, Camera, Action – Why YouTube Ads Should Be Next On Your To-Do List
Think about this:
Google owns YouTube, Google Chrome, Gmail, Nest, and many other companies.
Google is the most visited website, with YouTube second.
YouTube is the second most used social platform.
Why is all this relevant? Data, data, data.
Google has access to A LOT of it, which means YouTube advertising has really powerful targeting capabilities.
Now Hiring: Full-Time Marketing Coordinator, Remote - Canada
Merchant Mastery is expanding and we’re looking to add the next member to our mighty sales and marketing engine.
eCommerce stores are losing 18 billion in sales revenue each year
All because of cart abandonment.
Don’t panic. There’s a solution.
Online stores can earn back 3-14% of sales by sending abandoned cart emails. These emails remind customers of what they left behind and encourage conversion.
Having an abandoned cart strategy in place is critical as nearly 70% of online shopping carts are abandoned.
A 5-Minute App-tacular Recap of all the Announcements From Shopify Unite
As of August 1, 2021, Shopify is offering zero percent revenue share on the first $1 million USD your app makes in the Shopify App Store.
And the better news: Every year, those numbers reset.
What if you earn more than $1 million USD?
You'll pay 15 percent revenue share, which is lower than the previous 20 percent.
Shopify is also introducing a one-time registration fee for all developers who register after August 1st.
This is the Most Important Thing to Remember if You Plan to Generate a Lot of Sales on Black Friday
Q2 is only two weeks away, which means that now is the optimal time to start warming up new audiences to your store, and verifying which offers are resonating with your audience the most.
Because, well, Black Friday / Cyber Monday (BFCM) is kind of a big deal, because it's a massive opportunity to generate a lot of sales.
Another Way to Stand Out in the Marketplace and Own Your Expertise
Thinkific is a platform that allows you to seamlessly integrate your Shopify store and sell physical goods (your product) alongside digital ones (your courses and tutorials).
Affiliate Summit East speakers spill the tea on the hottest topics in eCommerce for 2021
Spoiler alert: There’s a lot of competition and the brands that are surviving are the ones that have a creative advantage. Brands using a lot of user-generated content (UGC) are performing relatively well. UGC gives an extra buffer to allow brands to still be profitable on the Facebook advertising side.
4 massive announcements from Klaviyo's recent product event
In case you missed it, Klaviyo introduced 4 MASSIVE product updates at its recent product event, to help merchants connect with customers better, with a key focus on ownership. Ownership of data, relationships, and the experiences they deliver.
A Free, Go-To Design Toolkit for the D-I-Y Merchant
Does this sound familiar?
You're a one-person team. You do everything for your online store. You handle manufacturing, logistics, fulfillment, your sales and marketing efforts, and, oh yeah, you do all the design because you don't have a graphic designer on your payroll. (Ahem, correction: You have one, and it's you).
You've dabbled in Adobe Photoshop, but you find it intimidating, and kind of expensive for what you need it for.
What do you do?
Probably look for free tools to start, but wher...
What To Do Now That Black Friday And Cyber Monday Are Over
You still have 25 days to go until Christmas. That's 25 days of reaching customers who are in a shopping mindset.
December 18th is predicted to be the second busiest shopping day of the year, with December 23rd and December 11th following close behind.
To help capture customers who are still in that holiday shopping state of mind, some brands are extending their BFCM sales for the entire week after Cyber Monday.
Pop Quiz: What Do Great Brands Have In Common When It Comes To Black Friday / Cyber Monday?
An enticing offer?
Creative ad copy and images?
User friendly website?
Beautifully designed email campaigns?
Truth is, it’s not any one single thing above.
The most important factor in having a successful holiday season is...
BEING READY FOR IT!
Virtual Shopify Meetup Seattle — You're Invited!
Things are heating up this May! Mark your calendars because on May 26th, beginning at 10am PDT, we'll be hosting our next Virtual Shopify Meetup and you're invited!
This year's theme is introducing new revenue streams for 2021.