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Remember in-store layaways? Buy-Now-Pay-Later (BNPL) is kind of like that. Kind of. Since we're so fond of data over here, here's a number for you: More than one-third of US eCommerce businesses are looking into offering financing options to customers. 

We're not talking about a Kardashian unless you have a cool milli to drop per sponsored post. From a brand perspective, it can be overwhelming to find the right influencer match. How do you choose?!

A few years ago, Sebastian (let's call him that), whose business operates in the automotive space, reached out to us to chat about his eCommerce strategy.  He had developed an incredible brand, but competition in the automotive space was fierce, and although they had built a loyal fanbase, they wanted to make their brand a household name.