If you're committed to learning, adapting, and going the extra mile, we guarantee that our courses will help accelerate your growth.

1. Live training sessions

Every course includes live training sessions covering the top 4 proven BFCM strategies that our team has implemented for dozens of successful BFCM campaigns:

  1. Proven promotion and offer strategies
  2. Email campaign workflows
  3. High-converting landing page templates
  4. Top-performing Facebook and Google advertising playbooks


Every course includes a group coaching component, where your success is our top priority. Group coaching will provide you with key ingredients for your success:

  1. Get guidance from our instructors who are seasoned Shopify Experts
  2. Get answers to your technical implementation questions
  3. Review your data and adapt your strategic direction for greater success
  4. Stay on track to achieve your most successful BFCM campaign to date; We are absolutely committed to your growth, and we will be holding you ACCOUNTABLE

3. Course resources

The framework for your campaign, and the connections you make, will help set the foundation for your long-term success, beyond the holiday season:

  1. You will be invited to a private Facebook Group just for BFCM students taking these courses where you can share updates and learn from other like-minded students; This part is INVALUABLE
  2. You will receive detailed worksheets and templates that will help you implement a full campaign immediately, and again in the future
  3. All live training sessions and group coaching calls will be recorded so you can easily access all recorded content from anywhere at any time


We've put together these courses with your holiday campaigns in mind.

Ivana Radojevic

Director of Marketing at Social Lite

Ivana has worked on dozens of eCommerce campaigns ranging from the #1 RV leveling block manufacturer in North America, to high-end fashion. She's also the producer behind Merchant Mastery. If there's a course you'd like to see us produce, she's the person to talk to.

Scott Cunningham

Founder & Managing Director at Social Lite

Scott founded Social Lite, an eCommerce sales and marketing agency and Shopify Partner agency, almost 10 years ago. He's on a relentless mission to help eCommerce merchants succeed.

Dan Jordan

Director of Strategy at Social Lite

Dan has spent the last five years strategizing, designing, developing, and implementing Shopify websites that convert. The art of getting someone to say YES to purchasing your product is something he's obsessed with.

Simon Trafford

Managing Director at Social Lite

Simon is a veteran of the eCommerce industry and taught the first ever course offered on Merchant Mastery. He's worked on hundreds of Shopify stores and scaled merchants from small mom and pop shops, to multi-million dollar companies.

What Our Students Are Saying

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Free BFCM Strategy Review Call

Sometimes it's hard to know where to get started. Let us help you narrow down the options with a free, 30 minute strategy review call. No strings attached.

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