What Does a "Cookieless" World Mean for eCommerce?

When it comes to scaling your business, tracking is everything. You can’t turn up the dial on your sales if you don’t know where they’re coming from.

That’s where third party cookies come in. They show you what’s working (and what isn’t) when it comes to driving sales. 

But here’s the thing. In the last few months there’s been a dramatic shift... 

… and it’s happening FAST. 

Apple’s Safari and Mozilla Firefox have both given third party cookies the boot, and Google Chrome is working to phase them out by 2022.

So what does that mean for eCommerce? What does that mean for how you are tracking, attributing and monitoring your sales? 

Here’s the good news.

Our friends over at Affiliate Summit have produced a report that helps answer ALL of those questions (and more!).  

Download the report to learn:

  • The 3 types of tracking methods networks use in a “cookieless” world.
  • How to ensure a streamlined user experience without tracking in-browser.
  • The future of conversion tracking that’s invisible to browsers.
  • How multi-touch attribution creates transparency in the buyer journey and value for publishers. 

The report looks at the challenges losing cookies will create in our market and how to successfully combat these challenges.

Download the report here!


P.S. Affiliate Summit’s next event Affiliate Summit East 2021 is running LIVE and in-person in New York on July 19 - 20, 2021, and is designed to help you scale your business in this time of HUGE eCommerce growth.

And the EVEN BETTER news? We've secured 100 FREE tickets just for you... but hurry! Once they're gone... they're GONE. Claim your FREE pass here by using code "SLFREE" >>

Stay tuned to see who’s speaking at ASE21… and *spoiler alert* you may see a familiar face in the All-Star line-up. 🤫